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Do you have a business with a physical location? Are you looking to rank higher in search engine results pages (SERPs) for local queries? If so, then you need local SEO.
What is local SEO, you ask? Simply put, it’s the process of optimizing your website and online presence so that you can attract more local customers. And contrary to popular belief, it’s not just for businesses with brick-and-mortar stores. Even if you only have an online presence, local SEO can help you generate more leads from your website.
So how do you get started? In this post, we’ll explore the basics of local SEO and give you some tips on how to improve your ranking in SERPs. Keep reading to learn more!
If you have a business with a physical location
As a business owner, it’s important to make sure that your website is visible to potential customers in your area. After all, what good is a website if no one can find it? That’s where local SEO comes in.
By optimizing your site for local search, you can improve your chances of being found by people who are searching for businesses like yours in your area. In addition, local SEO can also help you attract more foot traffic to your store or office.
There are a number of things you can do to optimize your site for local SEO, including:
– Claiming and optimizing your Google My Business listing
– Creating location-specific pages on your website
– Optimizing your website for mobile
– Adding local structured data markup
– Creating local citations
– Generating positive online reviews
If you want to rank higher in search engine results pages (SERPs) for local queries
One of the main benefits of local SEO is that it can help you improve your ranking in SERPs for local queries.
If you’re not familiar, SERPs are the pages that appear when you type a query into a search engine like Google or Bing. And when it comes to ranking on SERPs, there are two types of results: organic and paid.
Organic results are the ones that appear naturally based on the relevance of the query. Paid results, on the other hand, are the ones that appear at the top of the SERP in the form of ads.
As a business owner, you’re probably more interested in organic results since they tend to be more credible and trustworthy than paid results. And one of the best ways to improve your organic ranking is through local SEO.
There are a number of things you can do to optimize your site for local SEO, including:
– Claiming and optimizing your Google My Business listing
– Creating location-specific pages on your website
– Optimizing your website for mobile
– Adding local structured data markup
– Creating local citations
– Generating positive online reviews
If you want to generate more leads from your website
Another benefit of local SEO is that it can help you generate more leads from your website.
Think about it this way: the higher your ranking in SERPs, the more likely people are to click on your listing and visit your site. And the more traffic you have to your site, the more opportunities you have to generate leads.
Of course, generating leads is only half the battle. Once you’ve got them, you need to convert them into customers. But that’s a topic for another day.
Conclusion
As you can see, there are a number of reasons why you might need local SEO for your business. Whether you’re looking to improve your ranking in SERPs or generate more leads from your website, local SEO can help you achieve your goals.
If you’re not sure where to start, we recommend Claiming and optimizing your Google My Business listing as a good place to begin.
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Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
