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What makes a good keyword?
This is a question that has been asked by marketers and business owners for years. And it’s a question that doesn’t have a simple answer.
There are many factors to consider when selecting the right keyword for your business or campaign. In this post, we’ll explore four of the most important factors: length, relevance, competition, and conclusion.
Length
When it comes to keywords, longer is not always better. In fact, sometimes shorter keywords can be more effective. It all depends on your audience and your goals.
If you’re targeting a general audience, then shorter keywords are usually best. They’re easier to remember and they’re less likely to be mis typed.
However, if you’re targeting a more specific audience, then longer keywords may be more effective. Longer keywords are often called “long-tail keywords” and they can be very powerful.
Relevance
The second factor to consider is relevance. A keyword can be a perfect length and have low competition, but if it’s not relevant to your audience or your goals, then it’s not a good keyword.
When choosing keywords, always consider the relevance to your audience and your goals. If a keyword is not relevant, then it’s not going to be effective.
Competition
The third factor to consider is competition. If you’re targeting a highly competitive keyword, then it’s going to be very difficult to rank for that keyword.
It’s important to choose keywords that have low competition. This way, you’ll have a better chance of ranking for the keyword and getting traffic to your website.
Conclusion
There are many factors to consider when choosing keywords for your business or campaign. The four most important factors are length, relevance, competition, and conclusion. Always keep these factors in mind when selecting keywords. This will help you choose the best keywords for your business or campaign.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
