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Are you trying to rank a new keyword and don’t know where to start? You might be surprised to learn that the fastest way to rank a keyword isn’t as complicated as you might think. In this post, we will break down the basics of SEO and on-page optimization, and then show you how link building can help you rocket your website to the top of the search engine results pages (SERPs). Let’s get started!
1. The Basics of SEO
If you want to rank a keyword, the first thing you need to do is understand the basics of SEO. Search engine optimization is the process of optimizing your website for the search engines. This means making sure your site is well-organized, informative, and relevant to the keywords you want to rank for.
There are two types of optimization you need to be aware of: on-page optimization and off-page optimization. On-page optimization refers to all the things you can do on your website to improve your ranking, such as using keywords throughout your content, optimizing your titles and descriptions, and adding alt tags to your images. Off-page optimization, on the other hand, refers to the things you can do outside of your website to improve your ranking, such as link building and social media.
2. On-Page Optimization
Now that you understand the basics of SEO, let’s take a closer look at on-page optimization. As we mentioned before, on-page optimization is all about making sure your website is well-organized, informative, and relevant to the keywords you want to rank for. Here are a few specific things you can do to optimize your website:
Use keywords throughout your content. Make sure to use your target keyword in your title, in the body of your text, and in your meta tags. But don’t overdo it! Search engines will penalize you if they think you’re keyword stuffing.
Optimize your titles and descriptions. Your title should be catchy and include your target keyword. Your description should be informative and also include your target keyword. Keep in mind that your title and description are what show up in the search engine results pages (SERPs), so make sure they’re well-written and compelling!
Add alt tags to your images. An alt tag is a short piece of text that describes an image. When you add an alt tag to an image, you’re helping the search engines understand what the image is about. This can help improve your ranking for certain keywords.
3. Link Building
Link building is another important part of SEO. Link building is the process of getting other websites to link to your website. Search engines view links as votes of confidence. The more links you have pointing to your website, the higher your ranking will be.
There are a few ways you can build links to your website:
Reach out to influencers in your industry and ask them to mention your website in their blog posts or social media posts.
Submit guest blog posts to popular blogs in your industry. Make sure to include a link back to your website in your author bio!
Participate in online forums and include a link to your website in your signature.
4. Conclusion
Ranking a keyword doesn’t have to be complicated or time-consuming. By following the tips in this post, you can start seeing results in no time. Remember to focus on both on-page and off-page optimization, and don’t forget about link building!
If you’re looking for help with SEO, contact us today! Our team of experts would be happy to assist you.

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).