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What is technical SEO? It’s a question that has been asked by many people, and the answer is not so simple. Technical SEO can be hard to understand for those who are not well-versed in the topic. This post will aim to clear up some of the confusion and provide you with a general overview of what technical SEO is, what it entails, and how you can improve your own technical SEO.
What is Technical SEO?
Technical SEO is the practice of optimizing a website for Google’s search algorithm. It is a branch of Search Engine Optimization (SEO) that deals with improving the visibility and ranking of a website in Google’s search engine results pages (SERPs). Technical SEO includes on-page optimization, such as keyword research and title tags, as well as off-page factors, such as link building and site architecture.
What are the main components of Technical SEO?
The main components of technical SEO include:
-Keyword Research: Targeting the right keywords is crucial for technical SEO success. You need to find keywords that are relevant to your business and have a high search volume.
-Site Architecture: Your website’s structure is important for both users and search engines. A well-organized website is easy to navigate and makes it easier for search engines to crawl and index your pages.
-On-Page Optimization: On-page optimization refers to the optimization of individual web pages. This includes factors such as title tags, meta descriptions, header tags, and keyword density.
-Off-Page Optimization: Off-page optimization refers to the factors that are outside of your control, such as inbound links and social media signals.
How can you improve your Technical SEO?
There are many ways you can improve your technical SEO. Here are a few of the most important things you can do:
-Optimize your website for mobile devices. Google’s mobile-first indexing means that your website will be ranked based on its mobile version.
-Make sure your website is fast and responsive. A slow website will frustrate users and hurt your ranking in the search results.
-Ensure your website is well-structured and easy to navigate. A well-organized website is easier for both users and search engines to understand.
-Make sure your pages are optimized for the right keywords. Targeting the right keywords will help you attract more relevant traffic to your website.
Conclusion
Technical SEO can be a complex and confusing topic, but it is important to understand if you want to optimize your website for Google’s search algorithm. The main components of technical SEO include keyword research, site architecture, on-page optimization, and off-page optimization. You can improve your technical SEO by optimizing your website for mobile devices, making sure your website is fast and responsive, and ensuring your pages are optimized for the right keywords.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).