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What is basic SEO? It’s a question that has been asked time and time again by bloggers, business owners, and website administrators the world over. And for good reason – proper SEO can be the difference between a thriving online presence and complete obscurity. So how do you go about optimizing your website for search engines? What are the basics that everyone should know? In this post, we’ll explore four core aspects of basic SEO: on-page optimization, off-page optimization, technical SEO, and concluded with some general tips to help you get started. Let’s get started!
On-page optimization is all about making sure your website’s individual pages are as search engine friendly as possible. This includes things like ensuring your page titles and meta descriptions are keyword rich and entice clicks, using proper tag hierarchy for headlines (H1, H2, H3, etc.), and including alt text for images. On-page optimization also encompasses the overall user experience of your website – if visitors can’t find what they’re looking for or have a difficult time navigating your site, they’re likely to click back to the search results and try a different result. Make sure your website is easy to use and designed with the user in mind!
Off-page optimization refers to all the SEO activities that take place outside of your website. The most important of these is link building, which is the process of acquiring links from other websites back to your own. Link building helps improve your website’s authority and credibility in the eyes of search engines, which can in turn lead to better search engine rankings. Other off-page optimization activities include social media engagement and directory listings.
Technical SEO encompasses all the behind-the-scenes aspects of optimizing your website for search engines. This includes things like site speed, sitemaps, and robots.txt files. Technical SEO can be a bit tricky to wrap your head around, but it’s important to make sure your website is as technically sound as possible if you want to rank well in search engines.
These are just a few of the basics when it comes to SEO. If you’re serious about improving your website’s search engine rankings, it’s important to do your research and stay up-to-date on the latest trends and changes. The world of SEO is always evolving, so it’s important to stay on top of the latest news and updates. There are a lot of great resources out there (including this blog!), so make sure to take advantage of them! And last but not least, don’t forget to track your progress – monitor your website’s traffic and rankings over time to see how your SEO efforts are paying off. If you’re not seeing the results you want, don’t be afraid to adjust your strategy. With a little time and effort, you can take your website from obscurity to the top of the search results!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).