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What is a social signal? It’s a question that has been on the minds of SEO experts for years, and there still isn’t a clear answer. Some say it’s the number of shares your content receives on social media platforms like Facebook, Twitter, and LinkedIn. Others claim that it’s the number of people who Like or Follow your company on these platforms. And still others believe that it’s how active you are on social media – the more shares, Likes, and Follows you have, the better. But what does this all mean for your business? Are social signals really important for SEO?
What is a social signal?
What are the benefits of social signals?
How can you improve your social signals?
Conclusion
There’s no doubt that social media is important for businesses nowadays. It’s a great way to connect with customers, build relationships, and boost brand awareness. But what about its impact on SEO? Can social signals really help improve your ranking in search engine results pages (SERPs)?
The jury is still out on this one. While some experts claim that social signals are indeed important for SEO, others say they have no impact whatsoever. The truth is, we don’t really know for sure – Google has never confirmed or denied the role of social signals in its algorithm.
So what does this all mean for your business? Should you focus on building up your social media presence in order to improve your SEO? Or is it a waste of time and resources?
There’s no easy answer, but we believe that it’s always worth putting effort into your social media strategy. Why? Because even if social signals don’t directly impact your SEO, they can still indirectly influence it. For example, if you have a strong social media presence, you’re more likely to get links from other websites – and links are definitely one of the most important ranking factors for Google.
Plus, let’s not forget that social media is a great way to connect with customers and build relationships. It’s a powerful marketing tool that can help you boost brand awareness, generate leads, and drive sales – even if it doesn’t have a direct impact on your SEO.
So what is a social signal? While we don’t really know for sure, we believe it’s the number of shares, Likes, and Follows you have on social media platforms like Facebook, Twitter, and LinkedIn. But even if social signals don’t directly impact your SEO, they can still indirectly influence it. For example, if you have a strong social media presence, you’re more likely to get links from other websites – and links are definitely one of the most important ranking factors for Google. So while we can’t say for sure whether or not social signals are important for SEO, we believe that it’s always worth putting effort into your social media strategy.
Do you agree? Let us know in the comments below!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
