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What in the world is a meta description? You may have seen this term floating around the internet, but what does it actually mean? And more importantly, why should you care?
Meta descriptions are important because they’re one of the few pieces of text that Google uses to understand and rank your website. This snippet of information tells search engines what your page is about, so it’s crucial that you make sure your meta descriptions are well-written and keyword-rich.
What is a meta description?
A meta description is a short description of a page that appears in the search engine results. It’s the piece of text that shows up under each result, right below the title.
Why is it important?
Meta descriptions are important because they’re one of the few pieces of text that Google uses to understand and rank your website. This snippet of information tells search engines what your page is about, so it’s crucial that you make sure your meta descriptions are well-written and keyword-rich.
How do you create one?
Creating a good meta description isn’t as simple as it sounds. In fact, it can be pretty tricky to get right. But don’t worry, we’re here to help. Here are a few tips for creating effective meta descriptions:
Keep it short and sweet: Meta descriptions should be no longer than 155 characters, so make sure you get to the point quickly.
Use keywords wisely: Choose your keywords carefully and use them sparingly. Stuffing your meta description with too many keywords will not only turn off readers, but it will also get you penalized by Google.
Make it unique: Just like your title tags, each of your meta descriptions should be unique to the page it’s on. Don’t try to cram too much information into one meta description or write generic descriptions for all of your pages.
Conclusion
Meta descriptions play a vital role in helping search engines understand and rank your website. Although they may seem like a small detail, they can make a big impact on your traffic and click-through rates. So take the time to write unique and keyword-rich meta descriptions for each of your pages, and you’ll be sure to see the results.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
