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What is a keyword? It’s a question that can be difficult to answer. After all, what does it even mean? And how do you use it in your content writing?
To start with, let’s break down the basics. A keyword is simply a word or phrase that you target for your content. You identify and focus on this word or phrase in order to help people find your content when they use search engines.
But keywords aren’t just about SEO (search engine optimization). They also play a valuable role in helping people understand what your content is about. When used correctly, keywords can help make your point clearer and more concise for readers.
So how do you go about finding the best keywords for your content? It’s not as hard as it might seem. In fact, there are several great tools and techniques that you can use to get started.
What is a keyword?
How do you use keywords?
What are the benefits of using keywords?
Conclusion
A keyword is simply a word or phrase that you target for your content. You identify and focus on this word or phrase in order to help people find your content when they use search engines.
But keywords aren’t just about SEO (search engine optimization). They also play a valuable role in helping people understand what your content is about. When used correctly, keywords can help make your point clearer and more concise for readers.
So how do you go about finding the best keywords for your content? It’s not as hard as it might seem. In fact, there are several great tools and techniques that you can use to get started.
First, take a look at the content you already have. Are there any words or phrases that stand out? These could be potential keywords for your new content.
Next, try using a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will help you find popular keywords that are related to your topic.
Finally, don’t forget to ask your target audience what words they would use to search for your content. They can give you some great insights into the best keywords to use.
Once you have a list of potential keywords, it’s time to start writing your content. Be sure to include your keywords in the title, throughout the body of your text, and in the meta tags and description. This will help search engines index your content and make it easier for people to find it.
Using keywords in your content can help people find your site more easily, and it can also make your content more understandable and enjoyable to read. So don’t be afraid to experiment with different keywords to see what works best for you.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).