If you want the best SEO Manchester has to offer, click here.
What is a keyword?
Is it the word or phrase you type into Google to find information? Is it the thing you include in your blog post title to help people find it? Or is it something more than that?
As someone who wants to create content that attracts attention and engages readers, you need to know what keywords are and how to use them. In this post, I’ll explain what they are, show you why they’re important, and teach you how to develop a keyword strategy that works for you.
What is a keyword?
A keyword is a word or phrase that describes the topic of your content. It’s a way to categorize and organize information so that people can find it more easily. When you use keywords in your titles, descriptions, and tags, you’re helping search engines like Google understand what your content is about so that they can show it to people who are searching for that information.
What are the benefits of using keywords?
There are several benefits of using keywords:
– Keywords help people find your content: If you use relevant keywords in your titles, descriptions, and tags, your content is more likely to show up in search results when people are looking for information on that topic.
– Keywords help you attract the right audience: By targeting specific keywords, you can attract readers who are interested in what you have to say. This is especially important if you’re trying to build an audience for your blog or business.
– Keywords help you improve your search engine ranking: Search engines like Google use keywords to understand the content of your website and determine where to rank it in search results. Using relevant keywords can help improve your ranking and get more traffic to your site.
How do I develop a keyword strategy?
There are a few things to keep in mind when developing a keyword strategy:
– Think about the topics you want to write about: What are the questions people are asking about those topics? What are the keywords that describe those topics?
– Use keyword research tools: There are a number of free and paid tools that can help you find keywords related to your topic. Google AdWords Keyword Planner and semrush.com are two popular options.
– Target long-tail keywords: Long-tail keywords are specific phrases that are less common than general keywords. They’re often more specific to the topic you’re writing about, which makes them more likely to be used by people who are looking for information on that topic.
– Use keyword throughout your content: In addition to using keywords in your titles and tags, try to work them into the body of your text. However, don’t overdo it or your content will sound unnatural. A good rule of thumb is to use a keyword 2-3% of the time.
Conclusion
Keywords are an important part of any content strategy. By using relevant keywords, you can help people find your content, attract the right audience, and improve your search engine ranking. When developing a keyword strategy, think about the topics you want to write about and use keyword research tools to find related keywords. Target long-tail keywords that are specific to your topic, and use them throughout your content. However, don’t overdo it or your content will sound unnatural. A good rule of thumb is to use a keyword 2-3% of the time.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
