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Are you looking to improve your website’s search engine ranking? If so, you’re definitely not alone. In today’s digital age, having a high-ranking website is more important than ever before. And while there are certainly no shortage of tips and tricks for improving your SEO (search engine optimization), the process can often seem overwhelming – especially if you’re just starting out.
What first steps should you take? How do you get started? Where do you even begin?
Don’t worry, we’re here to help. In this post, we’ll outline some basic steps that anyone can take to improve their website’s SEO. So whether you’re a complete beginner or an experienced pro, read on for some essential tips that will help your website rank higher in Google SERPS (search engine results pages).
Research your keywords
Before you can start optimizing your website for better search engine ranking, you need to know which keywords to target. This can be a bit of a tricky process, but there are a few different methods you can use to help you figure it out.
One option is to simply think about the terms and phrases that potential customers might use when searching for your business or product. What words would they type into Google? What questions might they be asking? Make a list of these keywords and phrases, and then use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to see how many people are actually searching for them.
Another method is to look at your competitor’s websites and see which keywords they’re targeting. You can use a tool like SEMrush or Spyfu to do this. Just enter your competitor’s URL into the tool and it will show you which keywords they’re ranking for.
Once you have a list of potential keywords, it’s time to start using them in your website content. Use them in your titles, in your blog posts, in your product descriptions, etc. But don’t go overboard – too many keywords will actually hurt your SEO ranking rather than help it. A good rule of thumb is to use each keyword 1-2% of the time.
Optimize your website for those keywords
After you’ve determined which keywords you want to target, it’s time to start optimizing your website for them. This process is called “on-page SEO.” There are a lot of different factors that go into on-page SEO, but some of the most important ones include:
– Title tags: The title tag is the text that appears in the search engine results pages (SERPs) when your website comes up. It should be clear, concise, and include your target keyword. For example, if you’re a plumber in Los Angeles, your title tag might be something like “Los Angeles Plumber – Joe’s Plumbing.”
– Meta descriptions: The meta description is the brief description that appears under your title tag in the SERPs. Again, it should be clear and concise, and it should include your target keyword.
– H1 tags: H1 tags are the headline tags that appear on your website. They should also include your target keyword.
– Alt text: Alt text is the text that appears when an image can’t be displayed. It’s important to include keywords in your alt text, as it helps Google understand what your images are about and how they relate to the rest of your content.
Set up a Google Search Console account
Google Search Console is a free tool from Google that allows you to track your website’s traffic and performance. It’s a valuable resource for getting insights into how your website is doing in the search engines and for troubleshooting any issues that you might be having. Setting up a Search Console account is a fairly simple process, and we’ve got a comprehensive guide to doing it here.
Conclusion
These are just a few of the basics steps that you can take to improve your website’s SEO. By following these tips, you’ll be well on your way to better search engine rankings and more traffic from Google.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
