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What does SEO mean? Most people have no idea. Even if you think you do, you probably don’t.
SEO is one of those things that everyone talks about, but very few people understand. It’s a complex and ever-changing field, which makes it difficult to keep up with. But that’s what we’re here for – to demystify SEO for you and make it easy to understand. So read on, and we promise that by the time you finish this post, you will know exactly what SEO is and how it works.
What is SEO?
Let’s start with the basics. SEO stands for “search engine optimization.” It is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
SEO includes both on-page and off-page techniques. On-page SEO refers to all of the things you can do on your website to improve your ranking, such as using keywords in your content and titles, making sure your site is mobile-friendly, and more. Off-page SEO, on the other hand, refers to the things you can do outside of your website to impact your ranking, such as building links from other websites or Creating social media posts that link back to your website.
How does SEO work?
To understand how SEO works, you first need to understand how Google works. Google’s ultimate goal is to provide its users with the best possible experience by delivering the most relevant and helpful results for their search queries.
To do this, Google uses a complex algorithm that takes into account hundreds of different ranking factors to decide which websites should be displayed in the search results. Some of these ranking factors include things like the quality of your content, the number of links pointing to your website, and your website’s history.
Google is constantly updating its algorithm, which means that what worked last year might not work this year. That’s why it’s so important to stay up-to-date on the latest SEO trends and best practices.
What are the benefits of SEO?
There are many benefits of SEO, but we’ll just focus on a few of the most important ones.
First of all, SEO can help you earn more organic traffic from Google. Organic traffic is the kind of traffic that comes to your website without you having to pay for it. This is in contrast to paid traffic, which is when you pay Google to display your website in the search results (more on this later).
Secondly, SEO can help you improve the usability of your website. This means making it easy for users to find the information they’re looking for on your website and providing them with a positive experience.
And last but not least, SEO can help you build trust and credibility with Google. The better your SEO, the higher you’ll rank in the search results. And the higher you rank in the search results, the more likely people are to trust your website.
Conclusion
We hope this post has helped you understand what SEO is and how it works. Remember, SEO is an ever-changing field, so it’s important to stay up-to-date on the latest trends and best practices. If you want to learn more about SEO, we recommend checking out our other blog posts or taking one of our SEO courses.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
