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What will the future of Google look like?
That’s a question that has been on the minds of business owners and online marketers for years. And it’s one that is unlikely to have a clear answer anytime soon.
Google is constantly changing, with updates and algorithm changes coming seemingly out of nowhere. In order to stay ahead of the curve, you need to be prepared for anything.
But what can we actually expect from future Google updates?
In this post, we’re going to take a look at some of the most likely changes that we can expect in the near future…
More focus on user experience
One of the most significant changes that we can expect from future Google updates is a greater focus on user experience.
Google has always been focused on providing its users with the best possible experience. But in recent years, they’ve been putting an even greater emphasis on this aspect of their business.
And it’s easy to see why.
User experience is becoming more and more important in the world of online marketing. In fact, it’s now one of the most important ranking factors for Google.
So we can expect that future Google updates will continue to focus on improving the user experience. This could include anything from making results more relevant to users’ searches to making it easier to find the information they need.
Greater emphasis on mobile-first indexing
Another change that we can expect from future Google updates is a greater emphasis on mobile-first indexing.
Google has been moving towards a mobile-first approach for a few years now. And it’s not hard to see why.
More and more people are using their mobile devices to access the internet. In fact, mobile traffic now accounts for more than half of all global internet traffic.
So it’s no surprise that Google is putting a greater emphasis on mobile-first indexing. What this means is that Google will primarily use the mobile version of your website to determine your rankings.
This is a big change from the past, when Google would primarily use the desktop version of your website to determine your rankings.
So if you want to stay ahead of the curve, you need to make sure that your website is optimised for mobile devices. This includes having a responsive design and ensuring that your content is easy to read on smaller screens.
More algorithm changes
Finally, we can expect to see more algorithm changes from Google in the future.
Google is always tweaking its algorithms. In fact, it’s estimated that there are 500-600 algorithm changes each year.
Some of these changes are small and insignificant. But others can have a big impact on your website’s traffic and rankings.
So we can expect that Google will continue to make algorithm changes in the future. And if you want to stay ahead of the curve, you need to be prepared for these changes.
The best way to do this is to keep up with the latest SEO news and trends. This way, you’ll be one of the first to know about any major algorithm changes and you can adjust your SEO strategy accordingly.
Conclusion
These are just a few of the changes that we can expect from future Google updates. Of course, there’s no way to know for sure what Google will do next. But by keeping up with the latest SEO news and trends, you can be prepared for anything.
What do you think we can expect from future Google updates? Let us know in the comments below!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
