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What are the main challenges of SEO in 2018? That’s a question that has been on the minds of many business owners and marketers lately. In an age where search engine algorithms are constantly changing, and social media platforms can make or break a company’s online presence, staying ahead of the curve in SEO can be tricky. But it’s not impossible. In this post, we will explore four of the biggest challenges facing SEO professionals today, and offer some tips for overcoming them. Stay tuned!
Changes in the way Google ranks websites
Google is the undisputed king of search engines, handling over 3.5 billion searches per day. So when they change the way they rank websites, it can have a big impact on businesses that rely on organic traffic from Google. In recent years, there have been several major changes to Google’s ranking algorithm, and more are likely on the way. As a result, SEO professionals must continually adapt their strategies to stay ahead of the curve.
The impact of social media on SEO
Social media is now an essential part of any good marketing strategy. But its impact on SEO is often underestimated. Social media signals (likes, shares, etc.) are now a factor in how Google ranks websites. In addition, social media can be a great way to generate inbound links, which are also important for SEO.
The increasing use of AI in SEO
Artificial intelligence (AI) is starting to have a big impact on SEO. Google’s RankBrain algorithm, which was launched in 2015, is one example of how AI is being used to help Google better understand search queries and provide more relevant results. As AI continues to evolve, it will likely have an even bigger impact on SEO in the years to come.
Conclusion
As you can see, there are several challenges facing SEO professionals today. But by staying up-to-date on the latest trends and technologies, and continually adapting their strategies, they can overcome these challenges and continue to drive traffic to their websites. Thanks for reading!
What are your thoughts on the challenges facing SEO professionals today? Let us know in the comments below!
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Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
