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SEO, or search engine optimization, is one of the most important aspects of online marketing. It’s a process that can be used to improve the visibility and ranking of a website on search engines like Google, Yahoo! and Bing. The higher your website appears in the search engine results pages (SERPs), the more likely people are to visit your site.
But SEO is always changing. What worked last year may not work this year, and what works today may not work tomorrow. So how do you keep up with the latest SEO techniques?
The Basics of SEO
One of the best ways to learn about the latest SEO techniques is to understand the basics of SEO. If you’re new to SEO, start with our beginner’s guide to SEO. This guide will teach you the basics of how search engines work and how to optimize your site for better visibility.
On-page optimization is one of the most important aspects of SEO. It’s what you can do on your own website to improve your visibility and ranking on search engines. Some of the latest techniques in on-page optimization include:
Keyword research: Finding the right keywords is essential for on-page optimization. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find keywords that are relevant to your business and have a good search volume.
Meta tags: Meta tags are snippets of code that tell search engines what your website is about. The three most important meta tags for SEO are the title tag, meta description, and keyword tag. Make sure you’re using these tags on every page of your website, and that they’re optimized for your target keywords.
Content: Content is still king when it comes to SEO. Create high-quality, keyword-rich content that will help your website rank higher in the search results.
Off-page optimization is about everything you do on other websites to improve your visibility and ranking on search engines. Some of the latest techniques in off-page optimization include:
Link building: Link building is the process of getting links from other websites to your own. The more high-quality links you have pointing to your website, the higher your site will rank in the search results.
Social media: Social media can be a great way to promote your website and build links. Create profiles on popular social networking sites like Facebook, Twitter, and LinkedIn, and share your content with your followers.
The best way to keep up with the latest SEO techniques is to stay informed and educated about the industry. Read SEO blogs and articles, attend conferences and webinars, and connect with other SEO professionals on social media. By doing this, you’ll be able to stay up-to-date on the latest trends and changes in the SEO world.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).