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What are the four types of keywords? How do you use them effectively? And how can you research them to find the best ones for your business?
These are all important questions that any business owner or marketer should know the answers to. In this post, we’ll explore each of these questions in detail, so that by the end, you’ll have a clear understanding of which keywords are right for you and your business.
Types of Keywords
There are four main types of keywords that you should be aware of:
-Broad match keywords: these are the most common type of keyword and they simply refer to the main topic of your website or business. For example, if you sell shoes, then “shoes” would be a broad match keyword.
-Exact match keywords: these are more specific than broad match keywords and they allow you to target a particular product or service. For example, if you sell running shoes, then “running shoes” would be an exact match keyword.
-Long tail keywords: these are very specific phrases that usually contain three or more words. They’re often used by people who are further along in the buying cycle and know exactly what they want. For example, “women’s size 10 running shoes” would be a long tail keyword.
-Local keywords: these are keywords that contain a location, such as a city or region. They’re often used by businesses that serve a specific geographical area. For example, if you sell shoes in Los Angeles, then “Los Angeles shoes” would be a local keyword.
How to Use Them Effectively
Now that you know the different types of keywords, it’s time to learn how to use them effectively. There are a few things you should keep in mind when using keywords:
-Use relevant keywords: make sure that the keywords you’re using are relevant to your business or website. Otherwise, you’ll be attracting the wrong kind of traffic.
-Use a variety of keywords: don’t just focus on one or two keywords, make sure to use a variety of them. This will help you attract more traffic and get better results.
-Use keyword research tools: there are a number of tools, such as Google AdWords Keyword Planner, that can help you find the right keywords for your business.
Tools for Researching Keywords
As we mentioned before, it’s important to use keyword research tools when finding the right keywords for your business. Here are a few of the best ones:
-Google AdWords Keyword Planner: this is a free tool that allows you to research keywords and get ideas for new ones.
-Keyword Spy: this is a paid tool that allows you to spy on your competitors’ keywords and see what’s working for them.
-SEMrush: this is another paid tool that provides a wealth of information on keywords, including data on search volume and competition.
Conclusion
Keywords are an essential part of any marketing or SEO strategy. By understanding the different types of keywords and how to use them effectively, you can make sure that your business is getting the traffic it deserves. And with the help of keyword research tools, you can easily find the right keywords for your business.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
