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What do you think of when you hear the words “keywords” and “SEO”? Chances are, if you’re like most people, your mind immediately goes to thoughts of search engine optimization. And if that’s the case, then you probably also think of keywords as being synonymous with SEO. But what exactly ARE keywords, and how can they help your website rank higher in search engine results pages? In this post, we’ll explore those questions and more, and we’ll also take a look at some tips for finding the right keywords for your business or website. So read on to learn everything you need to know about keywords and SEO!
What are keywords?
In the simplest terms, keywords are the words and phrases that people enter into search engines when they’re looking for information. For example, if you were to search for “SEO tips,” “how to optimize a website,” or “keywords for SEO,” those would all be considered keywords. And just like that, you’ve already started thinking about keywords in the context of SEO!
When it comes to SEO, keywords are important because they can help your website show up in search engine results pages (SERPs) for those particular terms. That’s why it’s important to choose keywords carefully—if you pick ones that are too general, you may have a hard time ranking for them, but if you pick ones that are too specific, you may get few searchers looking for those terms. Instead, you want to find a happy medium, choosing keywords that are relevant to your website or business but that also have a decent amount of monthly search volume.
How do you find keywords?
Now that we’ve answered the question “what are keywords,” it’s time to move on to the next one: how do you find them? After all, it’s one thing to know that keywords are important for SEO, but it’s another thing entirely to actually find the right ones to use!
Fortunately, there are a number of different tools and methods you can use to find keywords. Some businesses prefer to start with brainstorming—sitting down with a team and coming up with a list of potential keywords based on what they do and what they think their customers might be searching for. Other businesses prefer to use keyword research tools, which can help you see how often particular terms are being searched for as well as what other similar or related terms people are searching for.
There are a number of different keyword research tools out there, but some of the most popular ones include Google AdWords Keyword Planner, Moz Keyword Explorer, and semrush.com. Whichever method or tool you choose, the important thing is that you take the time to do your keyword research before you start optimizing your website—it’s one of the most important steps in the SEO process!
What are the benefits of using keywords for SEO?
We’ve talked about what keywords are and how to find them, but now it’s time to answer the question: what are the benefits of using keywords for SEO? In other words, why should you take the time to find and use keywords on your website or blog?
There are a number of reasons why keywords are important for SEO. First, as we mentioned earlier, they can help your website show up in SERPs for those particular terms. In other words, if you choose and use relevant keywords on your website, you’re more likely to show up in search results when people are searching for those terms.
Second, keywords can help you attract the right kind of visitors to your website. If you use relevant keywords on your website, you’re more likely to attract visitors who are actually interested in what you have to offer—visitors who are looking for the products or services that you offer and who are more likely to convert into customers or clients.
Finally, keywords can help improve your click-through rate (CTR). CTR is a measure of how often people who see your listing in a SERP click on it and visit your website. And since a higher CTR can lead to higher rankings, it’s yet another reason why keywords are important for SEO.
Conclusion
As you can see, there are a number of reasons why keywords are important for SEO. If you want to improve your website’s visibility in search engine results pages and attract the right kind of visitors to your site, you need to choose and use relevant keywords throughout your website or blog. Fortunately, there are a number of different tools and methods you can use to find the right keywords for your business—so get started today!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
