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The internet has leveled the playing field for small businesses.
For years, big companies with deep pockets could afford to hire the best marketing and SEO experts to help them rank at the top of search engine results pages (SERPs). But no longer. Thanks to advances in technology and changes in how Google ranks websites, even the smallest businesses can now compete with the biggest players in their industry.
But that doesn’t mean SEO is no longer important. In fact, it’s more important than ever. Here’s why…
Yes, SEO is important for small business.
No, SEO isn’t important for small business.
It depends – here’s why
Conclusion
SEO is still important because it helps you show up in search results, and searchers are still the best source of new customers and leads. Yes, organic traffic has declined over the years as Google has changed its algorithms. And yes, paid search is a great way to get in front of potential customers who are already looking for what you have to offer. But organic traffic is still the lion’s share of most website’s traffic, and it should be a key part of your marketing strategy.
There are three main reasons why SEO is still important for small businesses:
1) It’s the primary way people discover new websites
2) It’s a key factor in Google’s ranking algorithm
3) It helps you build credibility and trustworthiness
1. It’s the primary way people discover new websites
Think about how you find new websites. Do you go to Google and type in a query? Or do you click on links from other websites or social media? If you’re like most people, you use Google (or another search engine) to find what you’re looking for online.
And that’s why SEO is still important. It’s how people find your website. If your site doesn’t show up in search results, you’re missing out on a huge opportunity to reach new customers.
2. It’s a key factor in Google’s ranking algorithm
Google’s ranking algorithm is a complex beast, and it takes into account hundreds of different factors. But SEO is still one of the most important ranking factors. In fact, a recent study by Moz found that on-page SEO factors like title tags, meta descriptions, and keyword usage are some of the most important ranking factors for Google.
3. It helps you build credibility and trustworthiness
When people see your website at the top of search results, they automatically assume you’re the authority in your industry. They trust that you know what you’re talking about, and they’re more likely to buy from you.
But if your website is buried on page 10 of the search results, people will have a harder time trusting you. They may think you’re not as credible or trustworthy as the websites that are ranking higher than you.
SEO is still important for small businesses because it’s how people find your website, it’s a key factor in Google’s ranking algorithm, and it helps you build credibility and trustworthiness. If you’re not doing SEO, you’re missing out on a valuable opportunity to reach new customers and grow your business.
What do you think? Is SEO important for small business? Let us know in the comments below!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
