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Is schema a ranking factor in SEO? That’s a question that has been asked a lot lately. The answer, however, is not so clear-cut. In this post, we will explore what schema is, how it can help your SEO, and if it is indeed a ranking factor. Let’s get started!
What is schema?
Schema is a code that you can add to your website to help search engines understand your content better. It is a form of structured data that enables search engines to crawl and index your website more accurately. In other words, it helps search engines “read” your website better.
How can schema help my SEO?
There are many benefits of using schema on your website. First, it can help improve click-through rates (CTRs) from organic search results. This is because schema allows you to add Rich Snippets to your listings, which are short snippets of information that appear beneath your listing in the search results. These Rich Snippets can include things like ratings, reviews, prices, and other relevant information that can help your listing stand out from the others.
Second, schema can help improve your website’s Dwell Time. Dwell Time is the amount of time a user spends on your website after clicking through from the search results. The longer the Dwell Time, the better. And schema can help improve Dwell Time by making your website’s listings more informative and richer in content. This, in turn, encourages users to click through and spend more time on your website exploring your content.
Third, schema can help you rank for featured snippets. Featured snippets are short blocks of text that appear at the top of the search results for certain queries. They are designed to give users a quick answer to their question without having to click through to a website. If you can get your website to rank for a featured snippet, it can provide a significant boost to your traffic levels. And schema can help with this by structure your content in a way that makes it more likely to be selected for a featured snippet.
4. Is schema a ranking factor in SEO?
Now for the big question: is schema a ranking factor in SEO? The answer, unfortunately, is that we don’t really know. Google has never confirmed that schema is a ranking factor. However, there is some evidence to suggest that it might be. For example, one study found that websites with schema markup were more likely to rank in the top positions for their keywords.
Another study found that websites with schema markup were more likely to rank in featured snippets. And a third study found that schema can help improve click-through rates from the search results. So while we can’t say for sure whether schema is a ranking factor, there is certainly some evidence to suggest that it might be.
5. Conclusion
In conclusion, schema is a code that you can add to your website to help search engines understand your content better. It is a form of structured data that enables search engines to crawl and index your website more accurately. Additionally, schema can help improve click-through rates, Dwell Time, and even featured snippet rankings. However, we don’t know for sure if schema is a ranking factor. Google has never confirmed that it is. But there is some evidence to suggest that it might be. So if you want to give your SEO a boost, adding schema to your website is definitely worth considering.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
