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How does SEO help a business grow? It’s a question that has been asked by business owners and entrepreneurs for years. And it’s a question that deserves an answer. Because the truth is, SEO can help your business in a lot of ways. In this post, we will explore three of the most important ways that SEO can help your business grow. So if you’re curious about how SEO can benefit your company, keep reading. You might be surprised at all the ways SEO can help you succeed online.
SEO can help businesses target new customers
If you have a website, chances are you want people to visit it. After all, what’s the point of having a website if no one ever sees it? That’s where SEO comes in. By optimizing your site for search engines, you can ensure that your site appears higher in search engine results pages (SERPs). And when your site appears higher in SERPs, it means more people are likely to find and visit your site. But how does this help you target new customers?
Well, consider this scenario: You own a small business that sells artisanal cheese. You’ve just launched your website and you want as many people as possible to find and visit it. So you optimize your site for the keyword “artisanal cheese.” When people search for that keyword, your site appears in the SERPs. And when people click on your site, they are taken to your website where they can learn more about your business and what you have to offer.
As you can see, SEO can help you reach new customers who otherwise might never have found your site. And that’s just one example of how SEO can help businesses target new customers.
SEO can help businesses appear higher in search engine rankings
This one is pretty self-explanatory. But it’s worth mentioning because it’s such an important benefit of SEO. When you optimize your site for search engines, you can improve your site’s ranking in SERPs. And when your site has a higher ranking, it means more people are likely to find and visit your site.
Consider this scenario: You own a small business that sells artisanal cheese. You’ve optimized your site for the keyword “artisanal cheese” and you now rank first in SERPs for that keyword. When people search for that keyword, your site appears at the top of the SERPs. And when people click on your site, they are taken to your website where they can learn more about your business and what you have to offer.
As you can see, a higher ranking in SERPs can lead to more traffic and more customers for your business. And that’s just one example of how SEO can help businesses appear higher in search engine rankings.
SEO can help businesses improve website traffic
Website traffic is the number of visitors who come to your site. And the more website traffic you have, the more potential customers you have. So it’s no surprise that one of the benefits of SEO is improved website traffic.
There are a few ways that SEO can help improve website traffic. For one, as we mentioned before, SEO can help improve your site’s ranking in SERPs. And when your site has a higher ranking, it means more people are likely to find and visit your site.
Additionally, SEO can also help improve your site’s click-through rate (CTR). CTR is the percentage of people who see your site in the SERPs and then click on it. So if 100 people see your site in the SERPs and 50 of them click on it, your CTR would be 50%.
A higher CTR means more website traffic. And that’s just one more way that SEO can help improve website traffic for your business.
Conclusion
As you can see, SEO can help businesses grow in a number of ways. From reaching new customers to improving website traffic, SEO can benefit any business that wants to succeed online. So if you’re looking for a way to take your business to the next level, SEO is a great place to start.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
