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How do you write good SEO content? It’s a question that has been asked time and again, and one that continues to baffle bloggers and website owners the world over.
What does it mean to write good SEO content, anyway? Is it all about cramming in keywords until your article is so dense that it’s barely readable? Is it more important to produce a lot of content, even if it’s not particularly high quality?
In this post, we’re going to explore some of the myths and misconceptions surrounding SEO content writing. We’ll also provide you with some tips on how to produce great content that will rank well in search engines – without resorting to blackhat tactics or spammy techniques.
Research your topic
The first step in writing any piece of SEO content is to research your topic inside and out. Not only do you need to understand the subject matter, but you also need to be aware of the latest trends, news, and developments surrounding it.
If you’re not confident in your ability to write authoritatively on a particular topic, it’s best to steer clear – no amount of keyword optimization will make up for a lack of substance.
Before you start writing, take some time to familiarize yourself with the relevant literature. Read blog posts, articles, whitepapers, and anything else you can get your hands on. Once you have a good understanding of the subject matter, you can start putting together a rough outline of your article.
Write for humans, not robots
One of the biggest mistakes you can make when writing SEO content is to focus too much on the search engines, and not enough on your human readers. It’s easy to get caught up in keyword research and optimization strategies, but at the end of the day, your content needs to be readable, engaging, and informative if you want people to stick around.
A good rule of thumb is to write for humans first, and search engines second. As long as your content is well-written and relevant to your target audience, the keywords will take care of themselves.
Optimize for keywords
Once you’ve written your article, it’s time to start thinking about optimization. This is where you’ll need to use your targeted keywords strategically, without compromising the quality of your content.
Some basic tips for keyword optimization include:
– Use relevant keywords throughout your article, including in the title, headings, and body text.
– Don’t stuff your keywords – a few strategically placed instances will do.
– Use LSI (latent semantic indexing) keywords to add variety to your keyword usage.
– Optimize your images with descriptive ALT tags that include your target keywords.
Conclusion
By following the tips in this post, you can write great SEO content that will help your blog or website rank higher in search engine results pages. Just remember to focus on producing quality, well-written articles – and the rest will fall into place.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
