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How do you develop an SEO strategy?
It’s a question that’s on a lot of people’s minds lately, as more and more businesses are looking to improve their search engine rankings. But it can be tough to know where to start.
Don’t worry, though. You’re in the right place. In this post, we’ll walk you through everything you need to know about developing an SEO strategy. We’ll show you how to do your research, figure out your goals, and create a plan that will help you achieve those goals.
So what are you waiting for? Read on!
Do your research
Before you can start working on your SEO, you need to do your research. This means understanding what your audience is looking for and what they’re using to find it.
There are a few different ways you can go about this. First, you can use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will help you figure out which keywords are being used most often to search for businesses like yours.
You can also use Google Trends to see how those keywords have been trending over time. This will give you a good idea of which keywords are on the rise and which ones might be on their way out.
In addition to keyword research, you should also take some time to understand your competition. See what they’re doing that’s working well and try to replicate it. But also look for areas where you can do better. This is your chance to stand out from the crowd.
Figure out your goals
Now that you’ve done your research, it’s time to start setting some goals. What do you want to achieve with your SEO strategy?
Think about what would make a difference for your business. Are you looking to increase traffic to your website? Get more leads? Make more sales? Once you know what you want to achieve, you can start setting some specific goals.
For example, let’s say you’re a web design company and you’re looking to increase traffic to your website. A goal you might set is to get your website to rank in the top 10 results for the keyword “web design.” Or if you’re a real estate company, you might want to get your website to rank in the top 3 results for the keyword “homes for sale.”
Whatever your goals are, make sure they’re specific, measurable, achievable, relevant, and time-bound (SMART). This will help you track your progress and see how well you’re doing over time.
Create a plan
Now it’s time to start putting together your SEO plan. This is where all of your research and goal-setting will come into play.
There are a lot of different things you can do to improve your SEO, but not all of them will be right for your business. That’s why it’s important to take the time to figure out what approach will work best for you.
Here are a few things you might want to consider:
– Adding keywords to your website content
– Optimizing your website for specific keywords
– Creating keyword-targeted landing pages
– Building backlinks from high-quality websites
Remember, there is no one-size-fits-all approach when it comes to SEO. The best way to figure out what works is to experiment and see what gives you the best results. Over time, you’ll develop an understanding of what works best for your business and your audience.
Conclusion
Developing an SEO strategy doesn’t have to be complicated. Just start by doing your research, setting some goals, and creating a plan. Then experiment and see what works best for you. Over time, you’ll be able to fine-tune your strategy and get the results you’re looking for.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
