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As a business owner, it’s important to keep your website up-to-date. But you don’t want to risk harming your SEO in the process. So how can you update your website without affecting SEO? Here are four tips that will help you get the job done without damaging your ranking.###
Check your website for broken links
The first step is to check your website for broken links. A broken link is a link that goes to an nonexistent page. When a search engine crawls your site and comes across a broken link, it will count it as a negative signal. This can hurt your SEO because it tells the search engine that your site is not well-maintained.
To check for broken links, you can use a tool like Screaming Frog. This tool will crawl your website and compile a list of all the broken links it finds. Once you have a list of broken links, you can redirect them to working pages on your site.
Use 301 redirects
If you need to change the URL of a page on your site, it’s important to use a 301 redirect. A 301 redirect is a permanent redirect that tells the search engine that a page has moved to a new location. When you use a 301 redirect, any SEO value that was associated with the old page will be transferred to the new page.
Update your title tags and meta descriptions
Your title tags and meta descriptions are two of the most important elements of your website when it comes to SEO. The title tag is the text that appears in the search engine results pages (SERPs), and the meta description is the brief description that appears under the title tag.
When you’re updating your website, it’s important to make sure that your title tags and meta descriptions are accurate and up-to-date. This will help your website rank higher in the SERPs, and it will also help you attract more clicks from organic search traffic.
Updating your website doesn’t have to be a risky proposition. By following these four tips, you can make sure that your website is updated without harming your SEO. So go ahead and make those changes – your website (and your business) will be better for it in the long run.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).