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Can a keyword be two words? In the search for the perfect keyword, should you limit yourself to a one-word phrase, or is it possible to use two words?
In this post, we’ll explore the benefits of using long-tail keywords and show you how to find long-tail keywords for your business.
But first, let’s start with a definition of what a keyword is.
What is a keyword?
A keyword is a word or phrase that describes the content of your website. When people search for information on the internet, they use keywords. If your website contains the keyword that someone is searching for, then your site will appear in the search results.
What are the benefits of using long-tail keywords?
Long-tail keywords are longer and more specific than one-word keywords. For example, if you sell blue jeans, a long-tail keyword might be “men’s size 34×32 relaxed fit denim jeans.” Long-tail keywords are more likely to be used by people who are ready to buy a product or service. They’re also less competitive, which means it’s easier to get your website to appear in the search results for a long-tail keyword.
How can you find long-tail keywords for your business?
There are a few different ways to find long-tail keywords for your business. One way is to use a keyword research tool like Google Adwords Keyword Planner or Wordtracker. Another way is to simply brainstorm a list of possible keywords.
Hopefully this post has given you some insights into whether or not a keyword can be two words. While there are benefits to using long-tail keywords, ultimately the decision of whether or not to use them depends on your specific business goals. If you’re just starting out with keyword research, we recommend using a keyword research tool to get some ideas for long-tail keywords that you can use.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).