Click here for our complete SEO glossary.
What was the Google Fred update in SEO?
That’s a question that has been on the minds of many webmasters and SEO practitioners lately. The answer, however, is not entirely clear. What we do know is that the Google Fred update targeted low-quality content sites. But what specifically constitutes “low quality” content? And how will this update impact your website?
These are questions that are still being debated by experts in the field. In this post, we will explore what is known about the Google Fred update so far, and offer our analysis of its potential implications for SEO practitioners. So read on to learn more!
What is the Google Fred update?
The Google Fred update is a recent algorithm change that was first noticed on March 8, 2017. This update appears to target websites with “low-quality” content. But what exactly does that mean?
There is still some debate about the specific criteria that Google is using to identify low-quality content. However, there are some common themes that have emerged. These include:
-Thin content: This is content that offers little value to the reader. It might be short and lack detail, or it might be full of fluff and filler words.
-Content farms: These are websites that exist primarily to generate revenue through advertising. They often feature large amounts of low-quality, keyword-stuffed content.
-Aggressive advertising: This is when a website features too many ads, or ads that are intrusive and interrupt the user experience.
– doorway pages: These are pages that are designed to rank well for specific keywords, but which don’t provide any real value to the user.
What factors might have led to it?
There are a few possible factors that could have led to the Google Fred update. One possibility is that this is a response to the recent rise in “fake news” sites. These are websites that publish false or misleading information, often for political gain.
Another possibility is that this update is aimed at content farms and other websites that exist primarily to generate revenue through advertising. This would be in line with Google’s recent efforts to crack down on sites that feature intrusive advertising.
What are the possible implications for SEO practitioners?
The Google Fred update could have a number of implications for SEO practitioners. One possibility is that this update will lead to a decrease in traffic for websites with low-quality content. This could be especially true for content farms and other sites that exist primarily to generate ad revenue.
Another possibility is that this update will cause Google to place more emphasis on quality over quantity when it comes to ranking factors. This means that SEO practitioners will need to focus on creating high-quality, informative content if they want their site to rank well in search results.
Conclusion
The Google Fred update is a recent algorithm change that appears to target websites with low-quality content. This could have a number of implications for SEO practitioners, including a decreased emphasis on quantity over quality when it comes to ranking factors. Only time will tell how this update will impact the world of SEO, so stay tuned for more information!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).