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What if I told you that there was a fast-growing trend in search engine optimization that you were probably overlooking? A trend that could mean big changes for how your website ranks in Google search results?
A trend so new and cutting-edge that many businesses haven’t even started to implement it into their digital marketing plans?
I’m talking about voice search, of course. And if you’re not already taking advantage of this growing phenomenon, you should be.
How does voice search work?
Voice search is a relatively new technology that allows users to search the internet by speaking aloud into a microphone instead of typing keywords into a search engine.
This is made possible by voice recognition software, which converts the spoken words into text that can be interpreted by the search engine.
What are the benefits of using voice search?
There are many benefits of using voice search, both for users and businesses.
For users, voice search is much faster and easier than typing out a search query. It’s also more natural and convenient, since we speak much faster than we type.
And for businesses, optimizing for voice search can help you to reach a larger audience, as well as improve your click-through rate and organic search ranking.
How can businesses optimize their website for voice search?
There are a few key steps that businesses can take to optimize their website for voice search.
First, you need to make sure that your website is mobile-friendly. This is because most voice searches are conducted on mobile devices.
Second, you need to focus on long-tail keywords. These are the queries that people are more likely to speak aloud, such as “What is the best Italian restaurant in New York City?”
And third, you need to structure your content in an easily accessible way. This means using short paragraphs, bullet points, and headers to break up your text and make it easy for Google to understand.
Conclusion
Voice search is a fast-growing trend in SEO that businesses need to start taking advantage of. By optimizing their website for voice search, they can improve their organic search ranking, click-through rate, and reach a larger audience.
If you haven’t already started to optimize your website for voice search, now is the time to do so. Follow the tips in this article and you’ll be well on your way to ranking higher in Google search results.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
