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You may have heard the term “share of voice” before, but do you know what it actually means? And more importantly, do you know how to increase your share of voice in order to get better SEO results? In this post, we’ll explore what share of voice is and how you can go about increasing your visibility online. Stay tuned!
What is share of voice?
Share of voice is a metric that measures the visibility of your brand in comparison to your competitors. In other words, it’s a way of gauging how often your brand is being talked about online in relation to other brands in your industry.
There are a number of factors that can influence your share of voice, including the amount of content you produce, the quality of that content, and how well it’s optimized for search engines. Additionally, the size and reach of your social media following can also play a role.
How is share of voice determined?
There are a few different ways to measure share of voice. The most common method is to simply track the number of mentions your brand receives online relative to your competitors. This can be done manually by setting up Google Alerts or using a social media listening tool like Hootsuite Insights.
Another way to measure share of voice is by looking at the number of search engine results you have for a given keyword relative to your competitors. This method is often referred to as “keyword share of voice” and it can give you a good idea of how visible your brand is in search results.
What are the benefits of increasing your share of voice?
There are a number of benefits that come with increasing your share of voice, including:
– Improved SEO results: When you increase your visibility online, you’re also likely to see an increase in your organic traffic and search engine rankings. This is because Google and other search engines take into account the number of brand mentions when determining their search results.
– Greater brand awareness: As you produce more content and get more people talking about your brand, you’ll also start to build greater brand awareness and name recognition. This is especially important if you’re a new or small business.
– More leads and sales: Ultimately, the goal of any business is to generate more leads and sales. And while there’s no guarantee that increased visibility will directly lead to more conversions, it will certainly give you a better chance of achieving your goals.
Conclusion
If you’re looking to improve your SEO results and increase your visibility online, then you need to focus on improving your share of voice. By producing high-quality content and promoting it effectively, you can start to build a stronger online presence and reach more people with your message.
What are your thoughts on share of voice? Have you had any success in increasing your brand’s visibility online? Share your experiences and advice in the comments below!
1. What is share of voice?
Share of voice is a metric that measures the visibility of your brand in comparison to your competitors. In other words, it’s a way of gauging how often your brand is being talked about online in relation to other brands in your industry.
2. How is share of voice determined?
There are a few different ways to measure share of voice. The most common method is to simply track the number of mentions your brand receives online relative to your competitors. This can be done manually by setting up Google Alerts or using a social media listening tool like Hootsuite Insights.
3. What are the benefits of increasing your share of voice?
There are a number of benefits that come with increasing your share of voice, including:
– Improved SEO results: When you increase your visibility online, you’re also likely to see an increase in your organic traffic and search engine rankings. This is because Google and other search engines take into account the number of brand mentions when determining their search results.
– Greater brand awareness: As you produce more content and get more people talking about your brand, you’ll also start to build greater brand awareness and name recognition. This is especially important if you’re a new or small business.
– More leads and sales: Ultimately, the goal of any business is to generate more leads and sales. And while there’s no guarantee that increased visibility will directly lead to more conversions, it will certainly give you a better chance of achieving your goals.
4. Conclusion
If you’re looking to improve your SEO results and increase your visibility online, then you need to focus on improving your share of voice. By producing high-quality content and promoting it effectively, you can start to build a stronger online presence and reach more people with your message.
What are your thoughts on share of voice? Have you had any success in increasing your brand’s visibility online? Share your experiences and advice in the comments below!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).