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What is scroll depth? How do you measure it? What affects it?
These are all valid questions that need to be answered when discussing the topic of scroll depth and its role in SEO. In this post, we’ll explore those questions and more, so that by the time you finish reading, you’ll have a good understanding of what scroll depth is and how to use it to your advantage.
What is scroll depth?
Scroll depth is a metric that measures how far down the page a user scrolls. It’s often used to track engagement, as it can give insights into how far users are willing to scroll to find the content they’re looking for.
How do you measure scroll depth?
There are a few different ways to measure scroll depth. The most common method is to use Google Analytics, which has a built-inScroll Depth Tracking tool. Other methods include using heatmaps or tracking clicks on links that are placed at different depths on the page.
What affects scroll depth?
There are a few factors that can affect scroll depth, such as the length of the page, the type of content on the page, and the user’s device. For example, longer pages will naturally have a lower scroll depth than shorter pages. And pages with a lot of images or videos will typically have a lower scroll depth than those with mostly text.
Conclusion
Scroll depth is an important metric to track, especially if you’re trying to gauge engagement on your website. By understanding what it is and how it’s measured, you can use it to your advantage to improve the user experience on your site. Thanks for reading!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).