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What is relevance, anyway?
The word gets tossed around a lot in the world of SEO (search engine optimization), but what does it actually mean?
And how do you determine whether or not your content is relevant to your audience?
Those are tough questions to answer, but they’re important ones to consider if you want your website to rank well on search engines.
In this post, we’ll explore what relevance means in the context of SEO and discuss some ways to make sure your content is as relevant as possible to your readers.
Keep reading to learn more!
What is Relevance?
In general terms, relevance refers to the idea of being connected or related to something.
When it comes to SEO, relevance is all about making sure your content is a good match for the keywords that people are searching for.
If you’re writing about topics that aren’t related to what people are actually searching for, then your content isn’t going to be relevant and it’s not going to rank well on search engines.
What is SEO?
SEO stands for “search engine optimization.” It’s the process of optimizing your website and its content so that it shows up in Google search results when people search for relevant keywords.
There are a lot of different factors that go into SEO, but relevance is one of the most important.
How is Relevance Determined in SEO?
There’s no one definitive answer to this question because there are a lot of different factors that can affect relevance.
However, some of the things that search engines look at when determining whether or not content is relevant include:
-The title and header tags on your website
-The keywords you’re targeting
-The content on your website (including the text, images, and videos)
-The links on your website (including both outgoing links and incoming links)
Conclusion
Relevance is an important concept in SEO because it’s what helps determine whether or not your content will rank well on search engines.
To make sure your content is relevant, pay attention to the keywords you’re targeting, the title and header tags on your website, and the links on your website.
By following these tips, you can help ensure that your content is as relevant as possible to your audience. Thanks for reading!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).