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What is ‘Query Deserves Freshness’?
If you’re an SEO expert, you’re probably familiar with the term “query deserves freshness.” But what does that mean? And more importantly, how can you take advantage of it to improve your website’s ranking?
In this post, we’ll explore what query deserves freshness is and how Google uses it. We’ll also look at some tips for taking advantage of it to improve your website’s ranking. So read on to learn more!
What is ‘Query Deserves Freshness’?
Query deserves freshness is a ranking factor that Google uses to determine whether or not to show your website in its search results. It’s based on the idea that if a searcher is looking for information that is time-sensitive, they’re more likely to find it useful if it’s recent.
For example, let’s say you’re searching for information about the latest iPhone release. If you search for “iPhone” on Google, you’re likely to see results from Apple’s website, as well as articles from news sites like CNET and The Verge. This is because those websites have content that is relevant and timely.
How does Google use it?
Google uses query deserves freshness to determine which websites to show in its search results. When you search for something on Google, the search engine looks at a number of factors to decide which websites to show you. One of those factors is query deserves freshness.
If Google thinks that the information you’re looking for is time-sensitive, it will be more likely to show you websites with fresh content. This is why you’re more likely to see news articles and blog posts near the top of the search results when you’re searching for something that’s time-sensitive.
How can you take advantage of it?
There are a few things you can do to make sure your website is taking advantage of query deserves freshness:
• Publish timely content: If you want your website to show up in the search results for time-sensitive queries, you need to have content that is relevant and timely. This means publishing blog posts and articles about current events, as well as keeping your website’s content up-to-date.
• Use Google News: Google News is a great way to get your website’s content in front of searchers who are looking for time-sensitive information. If you have a news website or blog, you can submit your RSS feed to Google News. This will give your website a better chance of being included in the search results for time-sensitive queries.
• Promote your content: Once you’ve published timely content, you need to make sure it gets seen by the right people. You can promote your content through social media, email marketing, and other channels.
Conclusion
Query deserves freshness is a ranking factor that Google uses to determine whether or not to show your website in its search results. It’s based on the idea that if a searcher is looking for information that is time-sensitive, they’re more likely to find it useful if it’s recent.
You can take advantage of query deserves freshness by publishing timely content and promoting it through channels like social media and email marketing. If you do these things, you’re more likely to see your website in the search results for time-sensitive queries.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
