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What is QDD (query deserves diversity)? The answer may surprise you.
In a world where Google has all the answers, it can be difficult to keep up with the latest SEO trends. One of those trends is something called QDD, or query deserves diversity. But what is it, and how can it help your website?
Keep reading to find out.
What is QDD (query deserves diversity)?
Query deserves diversity is a term that refers to the need for websites to offer a variety of results for a given search query. In other words, if someone searches for something on Google, they should see more than just one website listed as a result.
This is important for two reasons. First, it helps to ensure that people actually find what they’re looking for when they search for something online. Second, it helps to prevent any one website from having too much control over the search results.
For example, let’s say that you own a website about cats. If someone searches for “cats” on Google, you want your website to come up as a result. But you also want there to be other websites about cats listed as well, so that people have a variety of options to choose from.
The goal of QDD is to make sure that the search results are diverse and relevant, which benefits both users and website owners.
How can QDD help your SEO?
There are a few ways that QDD can help your SEO. First, it’s important to note that Google takes diversity into account when ranking websites. So, if your website is one of many that are all offering similar content, you’re more likely to rank higher in the search results.
Second, QDD can help to prevent what’s known as “keyword cannibalization.” This happens when multiple pages on the same website are all competing for the same keyword. For example, let’s say that you have a page on your website about cats, and another page about kittens. If someone searches for “cats,” both of those pages could come up as results.
But if there are other websites about cats that also come up as results, yours is less likely to be seen. That’s because Google will recognize that there are other options available, and it will lower your ranking as a result.
Keyword cannibalization can hurt your SEO in a number of ways, so it’s important to avoid it if possible. QDD can help with that by making sure that your website is just one of many that are offering similar content.
Why use QDD for your website?
There are a number of reasons to use QDD for your website. First, as we mentioned before, it can help you to rank higher in the search results. Second, it can help to prevent keyword cannibalization.
But there are other benefits as well. For example, QDD can help to ensure that people actually find what they’re looking for when they search for something on your website. If your website is one of many that are all offering similar content, people are more likely to find what they’re looking for.
And finally, QDD can help to build trust and credibility for your website. If people see that your website is one of many that are all offering similar content, they’ll be more likely to trust it.
The bottom line is that QDD is a good way to make sure that your website is visible in the search results, and that people actually find what they’re looking for when they search for something on your website.
Conclusion
QDD is a term that refers to the need for websites to offer a variety of results for a given search query. In other words, if someone searches for something on Google, they should see more than just one website listed as a result.
This is important for two reasons. First, it helps to ensure that people actually find what they’re looking for when they search for something online. Second, it helps to prevent any one website from having too much control over the search results.
There are a number of benefits to using QDD for your website, including the fact that it can help you to rank higher in the search results and prevent keyword cannibalization.
If you’re looking for a way to make sure that your website is visible in the search results and that people actually find what they’re looking for when they search for something on your website, QDD is a good option to consider.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
