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SEO is one of the most complex and ever-evolving aspects of online marketing. It seems like every day, a new wrinkle or twist emerges that can make all the difference in whether your site appears first in search engine results pages (SERPs) or languishes somewhere near the bottom.
So what is position zero in SEO? And how can you make sure your site occupies that coveted spot? Read on to find out!
What is position zero in SEO?
Position zero is the coveted first result that appears on a SERP, above all the other organic results. It’s also known as a featured snippet, and it looks something like this:
! Featured snippet example (https://yoast.com/featured-snippets/)
As you can see, a featured snippet typically includes the page title, a short description of the answer, and then a link to the full page of content.
Featured snippets are different from paid ads, which also often appear at the top of SERPs. Paid ads are clearly marked as such, whereas featured snippets blend in with the other results and can sometimes be mistaken for them.
How can you improve your site’s ranking?
There is no surefire way to guarantee that your site will occupy position zero, but there are a few things you can do to improve your chances.
First, make sure your site is well-optimized for search engines. This means using the right keywords in your titles and throughout your content, as well as making sure your site is mobile-friendly and loads quickly.
Second, create high-quality content that fully answers the searcher’s question. Google’s algorithm is constantly getting smarter, and it now favoring longer, more in-depth articles that provide comprehensive answers to questions. So if you want to win the featured snippet, aim for an article length of at least 1,000 words.
Finally, promote your content. The more people who see and share your article, the more likely it is that Google will take notice and give it a boost in the rankings. So make sure to share your content on social media and other popular sites.
What are the benefits of occupying position zero?
There are several benefits of being featured in position zero. First, you’ll get more traffic to your site. People who see your featured snippet are much more likely to click through to your full article than if they saw your listing further down the SERP.
Second, you’ll establish yourself as an authority on the topic. When searchers see that you’re occupying position zero, they’ll be more likely to think of you as an expert on the subject.
Finally, you’ll get a leg up on your competition. If you can occupy position zero while your competitors are stuck further down the SERP, you’ll be in a much better position to attract new visitors and customers.
Conclusion
Position zero is the coveted first result that appears on a SERP, and it can have a big impact on your traffic and conversions. To improve your chances of being featured in position zero, make sure your site is well-optimized and create high-quality, in-depth content. And don’t forget to promote your articles! By following these tips, you can give your site a big boost in the search engine rankings.
SEO is one of the most complex and ever-evolving aspects of online marketing. It seems like every day, a new wrinkle or twist emerges that can make all the difference in whether your site appears first in search engine results pages (SERPs) or languishes somewhere near the bottom.
So what is position zero in SEO? And how can you make sure your site occupies that coveted spot? Read on to find out!
1. What is position zero in SEO?
Position zero is the coveted first result that appears on a SERP, above all the other organic results. It’s also known as a featured snippet, and it looks something like this:
! Featured snippet example (https://yoast.com/featured-snippets/)
As you can see, a featured snippet typically includes the page title, a short description of the answer, and then a link to the full page of content.
Featured snippets are different from paid ads, which also often appear at the top of SERPs. Paid ads are clearly marked as such, whereas featured snippets blend in with the other results and can sometimes be mistaken for them.
2. How can you improve your site’s ranking?
There is no surefire way to guarantee that your site will occupy position zero, but there are a few things you can do to improve your chances.
First, make sure your site is well
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
