What is over-optimisation in SEO? It’s a question that has been on the minds of many website owners and SEO professionals lately. What exactly is it, and how can you avoid doing it? In this post, we’ll explore what over-optimisation is, the signs that you may be over-optimising your website, and how to avoid it. Keep reading to learn more!
What is over-optimisation?
Over-optimisation in SEO is the act of optimising a website beyond what is considered normal or reasonable. This can include things like keyword stuffing, excessive link building, and other black hat SEO techniques that are designed to artificially inflate a website’s search engine ranking. While these methods may work in the short term, they will ultimately lead to a penalty from Google and other search engines.
What are the signs of over-optimisation?
There are several signs that you may be over-optimising your website:
– Your website has been hit with a Google penalty
– Your traffic has decreased suddenly or plateaued
– You’ve been told by someone that your website is over-optimised
If you see any of these signs, it’s important to take a step back and reassess your SEO strategy.
How can you avoid over-optimising your website?
There are a few simple rules to follow to avoid over-optimising your website:
– Don’t stuff keywords into your content unnaturally
– Don’t build unnatural or excessive links
– Don’t engage in other black hat SEO techniques
By following these rules, you can avoid the penalties associated with over-optimisation and keep your website ranking high in the search engines.
Over-optimisation in SEO is a problem that can have serious consequences for your website. If you suspect that you may be over-optimising, take a step back and reassess your SEO strategy. By following the simple rules above, you can avoid the penalties associated with over-optimisation and keep your website ranking high in the search engines. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).