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What is negative SEO? Most people have no idea what it is, and even fewer know how to protect their website from it. But what is it, exactly? Negative SEO is the practice of using black hat techniques to harm or damage a competitor’s website ranking in search engine results pages (SERPs). It can be as simple as spamming a competitor’s site with links from low-quality websites, or as complex as hacking into their systems and corrupting their data. The purpose is to cause enough damage that the competitor’s site falls in the search rankings, or disappears altogether.
1. What is negative SEO?
2. What are the effects of negative SEO?
3. How can I protect my website from negative SEO?
4. Conclusion
As you can imagine, the effects of negative SEO can be devastating. A drop in the search rankings can mean a significant loss in traffic and revenue. In some cases, it can even lead to the complete demise of a business. That’s why it’s so important to be aware of the dangers of negative SEO and take steps to protect your website. There are a few key things you can do to safeguard your site:
1) Monitor your backlinks regularly and remove any that are coming from low-quality or spammy sites.
2) Use Google Search Console to monitor your website for any unusual activity or spikes in 404 errors.
3) Keep your website updated and secure, using strong passwords and security protocols.
By following these simple steps, you can help protect your website from the potentially devastating effects of negative SEO.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
