Click here for our complete SEO glossary.
What is link spam in SEO?
Is it the same as email spam, where you get inundated with messages you don’t want? Is it just a way to get blacklisted by Google? And what are the consequences of link spamming, anyway?
If you’re not sure what link spamming is, or you want to learn more about it before deciding if it’s right for your business, read on. In this post, we’ll define link spamming and explore the consequences of engaging in this practice. We’ll also give you some tips on how to avoid getting caught up in a web of links that could hurt your website’s ranking.
What is link spam in SEO?
Link spam is when a website owner or SEO practitioner attempts to artificially inflate the number of links pointing to their website. This can be done by creating low-quality content with lots of links, or by paying for links from sites that aren’t relevant to their industry. Link spamming is considered a black hat SEO technique because it goes against Google’s guidelines.
What are the consequences of link spamming?
If you’re caught link spamming, the consequences can be severe. Google may penalize your site, which could lead to a drop in traffic and rankings. In extreme cases, your site may be removed from Google’s index altogether.
How do you avoid link spamming?
The best way to avoid link spamming is to focus on creating high-quality content that will naturally attract links. If you’re paying for links, make sure they come from reputable sources that are relevant to your industry. And if you’re tempted to create low-quality content just for the sake of getting links, resist the urge! It’s not worth risking your website’s reputation.
Link spamming is a risky SEO tactic that can lead to penalties from Google. If you want to avoidlink spamming, focus on creating high-quality content and building natural links from reputable websites.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).