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What is link authority in SEO? And why should you care?
If you’re running a website, it’s probably because you want to be seen by more people. You may have even heard that one of the best ways to do this is through search engine optimization (SEO). But what does that mean, exactly?
SEO can be a complex and ever-changing field, but at its heart, it’s all about improving your website’s visibility and ranking in search engine results pages (SERPs). One of the most important factors in achieving this is through links.
1. What is link authority in SEO?
Link authority is basically a measure of how “trustworthy” or “reliable” your website is. This is determined by things like the number and quality of inbound links pointing to your site.
In other words, if you have a lot of high-quality websites linking to yours, it tells search engines that your site is also a high-quality resource worthy of being shown in SERPs.
2. How do you build link authority?
There are a few different ways to go about building link authority for your website.
One way is to create great content that other people will want to link to. This could be something like an informative blog post, an interesting infographic, or even just a really well-designed website.
Another way is to reach out to other websites and ask them to link to your site. This can be done by sending them an email, leaving a comment on their blog, or even just tweeting at them and asking nicely!
3. What are the benefits of link authority?
There are a few key benefits of having high link authority for your website.
For one, it can help you achieve better visibility and higher ranking in SERPs. Remember, if search engines see that your site is being linked to by a lot of other high-quality websites, they’ll conclude that your site must be high-quality too and give it a boost in the rankings.
Higher ranking in SERPs can mean more traffic to your website, which can lead to more customers or clients, and ultimately more sales or conversions.
Link authority can also help to build credibility and trustworthiness for your brand. This is because people are more likely to click on a link if they see that it’s coming from a credible and trustworthy source.
And finally, high link authority can lend some “SEO juice” to other websites that you’re linked to. This means that if you have a high-quality website with strong link authority, any other website that you link to will also get a small boost in SEO.
4. Conclusion
Link authority is an important factor in SEO because it helps to determine your website’s visibility and ranking in search engine results pages. There are a few different ways to build link authority, but the most important thing is to create great content that other people will want to link to.
If you have high link authority, it can lead to more traffic, conversions, and sales for your business. It can also help to build credibility and trustworthiness for your brand. So if you’re not already focusing on building link authority for your website, now is the time to start!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
