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What is keyword cannibalisation in SEO? This question has been on the minds of many business owners and marketers lately, as they strive to improve their website’s search engine ranking. In this post, we will explore what keyword cannibalisation is, how you can identify if your website has a keyword cannibalisation issue, and what you can do to resolve a keyword cannibalisation issue. So without further ado, let’s get started!
What is keyword cannibalisation in SEO?
Keyword cannibalisation occurs when multiple pages on a website compete for the same keyword or search term. This can happen intentionally, if a website owner is trying to optimise their website for the same keyword on multiple pages, or unintentionally, if a website has similar content on multiple pages.
either way, keyword cannibalisation can have a negative impact on a website’s search engine ranking. When multiple pages are competing for the same keyword, it confuses the search engine and makes it difficult to determine which page is most relevant to the user’s query. As a result, the search engine may rank all of the pages lower than they would otherwise be ranked if there was only one page optimised for that keyword.
How can you identify if your website has a keyword cannibalisation issue?
There are a few ways to identify if your website has a keyword cannibalisation issue. The first way is to do a search on Google for your website’s main keywords or key phrases. If you see multiple pages from your website listed in the search results, then you have a keyword cannibalisation issue.
Another way to identify if you have a keyword cannibalisation issue is to check your website’s Google Search Console account. If you see multiple pages from your website with the same title or meta description, then that is an indication that you have a keyword cannibalisation issue.
What can you do to resolve a keyword cannibalisation issue?
If you have identified that your website has a keyword cannibalisation issue, there are a few things you can do to resolve it. The first thing you can do is to choose one page on your website that you want to optimise for the keyword and make sure that all of your other pages link to that page. This will help the search engine to understand which page is most relevant for the keyword and should help to improve that page’s ranking.
Another thing you can do is to add unique and relevant content to each page on your website. This will help the search engine to understand the different topics covered on each page and should also help to improve the ranking of each page.
Conclusion
Keyword cannibalisation can have a negative impact on a website’s search engine ranking. If you have identified that your website has a keyword cannibalisation issue, there are a few things you can do to resolve it. Choose one page on your website to optimise for the keyword and make sure that all of your other pages link to that page. You can also add unique and relevant content to each page on your website. Doing these things should help to improve your website’s search engine ranking.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).