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Do you know what “keyword analysis” is? Chances are, if you’re reading this, the answer is no. And that’s okay – most people don’t really understand what it means. In fact, many people think that keyword research and keyword analysis are one and the same thing. But they’re not.
Keyword research is the process of finding out which words and phrases people are using when they search for information online. Keyword analysis, on the other hand, is the process of using that information to improve your website’s ranking on search engines like Google and Bing. In this post, we’re going to explain what keyword research is and how to do it properly. We’ll also talk about long-tail keywords and how to use them in your SEO strategy. And finally, we’ll give you a few tips on how to use keyword analysis to improve your website’s ranking.
What is keyword research?
Keyword research is the process of finding out which words and phrases people are using when they search for information online. There are a few different ways to do keyword research, but the most common method is to use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer.
When you use a keyword research tool, you’ll enter a word or phrase that you want to rank for (called a “keyword”), and the tool will show you how many people are searching for that keyword every month. The number of searches is important because it tells you how much demand there is for that particular keyword.
For example, let’s say you own a website about dog training. You might want to rank for the keyword “dog training” because you know that’s a popular search term. But when you use a keyword research tool, you might find out that there are actually 40,000 searches for that keyword every month. That’s a lot of competition!
On the other hand, you might find a long-tail keyword like “how to train my dog to sit” that only has 1,000 searches per month. Even though there’s less demand for this keyword, it might be easier to rank for because there’s less competition.
What are long-tail keywords?
A long-tail keyword is a phrase that is more specific than a general keyword. For example, the keyword “dog training” is pretty general. But the long-tail keyword “how to train my dog to sit” is much more specific.
Long-tail keywords are often easier to rank for because there’s less competition. But they can also be harder to find because they’re so specific. That’s why it’s important to use a keyword research tool when you’re looking for long-tail keywords.
How do you use keyword analysis for SEO?
Once you’ve found some keywords that you want to target, it’s time to start using them in your website’s content. Keyword analysis is the process of using those keywords to improve your website’s ranking on search engines like Google and Bing.
There are a few different ways to do keyword analysis, but the most common method is to use keyword-rich titles and descriptions. This means that your website’s titles and descriptions should contain the keywords that you’re trying to rank for.
For example, let’s say you own a website about dog training. And let’s say you want to rank for the keyword “how to train my dog to sit.” Your title could be “How to Train My Dog to Sit: The Ultimate Guide.” And your description could be “Learn how to train your dog to sit with this step-by-step guide.”
Using keyword-rich titles and descriptions is a great way to improve your website’s ranking. But it’s important to remember that you should never sacrifice quality for keywords. Your content should always be written for humans, not for search engines.
Conclusion
Keyword research and keyword analysis are two important parts of SEO. Keyword research is the process of finding out which words and phrases people are using when they search for information online. And keyword analysis is the process of using those keywords to improve your website’s ranking on search engines like Google and Bing.
If you want to improve
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
