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What if I told you that everything you know about SEO is wrong? And what if I could prove it to you?
It sounds like a conspiracy theory, doesn’t it? But the truth is, SEO has changed a lot in the last few years. Google has gotten smarter, and as a result, old school SEO techniques no longer work.
If you’re still trying to optimize your website using techniques that were popular 5 or even 2 years ago, then you’re in for a nasty surprise. You might be surprised to learn that many of the things you thought were important aren’t even considered by Google anymore.
What is information retrieval?
Information retrieval is the process of finding documents, images, or other files that are relevant to a given query. This can be done manually, by looking through a database or collection of documents, or it can be done automatically using a search engine.
What is SEO?
SEO, or search engine optimization, is the process of optimizing a website for Google’s search algorithm. This includes things like choosing the right keywords, creating informative and keyword-rich content, and building links from other websites.
How do they work together?
In the past, SEO was all about cramming as many keywords onto your website as possible and building lots of low-quality links. But now that Google is smarter, those techniques no longer work.
Now, SEO is all about providing a great user experience and creating informative and keyword-rich content that is relevant to what people are searching for.
Conclusion
If you want your website to rank well in Google, you need to focus on creating great content and providing a good user experience. Keyword stuffing and link building are no longer effective, so don’t waste your time with them. Instead, focus on creating quality content that people will actually want to read.
If you’re not sure where to start, we can help. Acorn Content Creation specializes in creating high-quality content that is optimized for Google’s search algorithm. Contact us today to learn more about our services.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
