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What is Googlewashing? It sounds like a made-up word, but it’s actually a very real thing. So what is it, and how can you protect your website from it? Read on to find out.
What is Googlewashing?
Googlewashing is the practice of creating false or misleading information about a product, service, or brand in order to manipulate search engine results. This can be done in a number of ways, but the most common is to use popular keywords to make it appear as though the site is more relevant than it actually is. For example, a site might claim to be the “official” website for a particular product when it’s really just a knockoff.
What are the effects of Googlewashing?
The effects of Googlewashing can be far-reaching and damaging. Not only does it mislead potential customers, but it can also damage the reputation of the business or individual being targeted. In some cases, Google has even been forced to remove entire websites from its search results because of Googlewashing.
3. How can you protect your website from Google washing
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).