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Googlebot is one of the most important tools in an SEO practitioner’s toolkit, but many people don’t really understand what it is or what it does. In this post, we’ll explore what Googlebot is and how you can use it to improve your SEO. Keep reading to learn more!
What is Googlebot?
Googlebot is the web crawler used by Google to discover and index new content on the internet. It’s basically a software program that goes out and finds new websites and pages, then adds them to Google’s vast database of websites.
What does Googlebot do?
As we mentioned, Googlebot’s main job is to scour the internet for new content. But it doesn’t just stop there – once it finds new content, it also analyzes it to determine what it is about and how relevant it is to users’ search queries.
How can you use Googlebot to improve your SEO?
There are actually a few different ways you can use Googlebot to improve your SEO. First of all, if you make sure that your website is well-structured and easy for Googlebot to crawl, it will help the crawler index your content more effectively.
Secondly, you can use Googlebot to your advantage by monitoring its activity on your website. If you see that Googlebot is spending a lot of time on certain pages or sections of your site, it’s a good indication that those pages are particularly relevant or popular. You can then use this information to further optimize your site for better SEO.
Conclusion
Googlebot is a powerful tool that can be used to improve your SEO in a number of different ways. By understanding what it is and how it works, you can take advantage of its capabilities to help your website rank higher in search results. Thanks for reading!
That’s it for this post! We hope you found it informative and helpful. If you have any questions, feel free to leave them in the comments section below. Happy SEO-ing!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).