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Google Trends is one of the most underused tools in SEO. It’s a shame, because as you’ll see in a moment, it has a lot to offer. In this post, I’m going to show you what Google Trends is, how to use it for SEO research, and why it matters. Are you ready? Let’s get started!
What is Google Trends?
Google Trends is a tool that allows you to see how often particular terms are being searched for. It’s useful for all sorts of research, including SEO. You can use it to see how popular a given keyword is, how interest in that keyword has changed over time, and where in the world people are searching for it.
What is the use of Google Trends in SEO?
There are two main uses of Google Trends in SEO. The first is to help you choose which keywords to target. If you’re not sure which keywords to focus on, you can use Google Trends to see which ones are being searched for most frequently. This can give you a good idea of which keywords are worth targeting.
The second use of Google Trends is to help you track your progress over time. Once you’ve chosen your target keywords, you can use Google Trends to see how your ranking for those keywords has changed. This can be a helpful way to gauge your progress and ensure that you’re on the right track.
How to use the tool for SEO research
Now that you know what Google Trends is and why it’s useful, let’s take a look at how to use it for SEO research. The first step is to go to the Google Trends website and type in the keyword or phrase you want to research.
Once you’ve done that, you’ll be able to see how popular that keyword is, how interest in it has changed over time, and where in the world people are searching for it. This information can be valuable in helping you choose which keywords to target and track your progress over time.
Google Trends is a powerful tool that can be used for all sorts of research, including SEO. If you’re not using it already, I encourage you to give it a try. You may be surprised at how helpful it can be!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).