What is Google Keyword Planner in SEO?

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Google Keyword Planner is one of the most important tools for any SEO practitioner. It can help you to not only research keywords, but also to spy on your competition and find out what words and phrases they are targeting in their own marketing efforts. In this post, we will explore what Google Keyword Planner is, its benefits for SEO, and how to use it effectively. Stay tuned!

What is Google Keyword Planner?

Google Keyword Planner is a free tool that allows you to research keywords and get keyword ideas for your website or blog. It is part of the larger Google AdWords advertising platform, but can be used by anyone, even if you don’t have an AdWords account.

What are the benefits of using Google Keyword Planner for SEO?

There are many benefits to using Google Keyword Planner for SEO. Perhaps the most obvious is that it can help you to research and identify profitable keywords to target on your website or blog. But it can also be used to spy on your competition, see what words and phrases they are targeting in their own marketing efforts, and adjust your own strategy accordingly. Additionally, Keyword Planner can help you to estimate traffic for given keywords, so that you can make informed decisions about which keywords are worth targeting.

How to use Google Keyword Planner for SEO

On the next page, you will be presented with two options: “Find new keywords” and “Get search volume and forecasts.” For our purposes, we will select the first option.

On the next page, you will be able to enter a keyword or phrase into the “Your product or service” field. You can also enter your website URL here if you want Keyword Planner to generate keyword ideas based on your site’s content. Once you’ve entered your keyword(s), click on the “Get ideas” button.

Keyword Planner will then generate a list of keyword ideas, along with related information such as monthly search volume, competition level, and suggested bid amount. You can use this information to help you to identify profitable keywords to target on your website or blog.

Conclusion

Google Keyword Planner is a powerful tool that every SEO practitioner should be using. It can help you to research keywords, spy on your competition, and estimate traffic for given keywords. Used correctly, it can be a valuable asset in your search engine optimization efforts. Thanks for reading!

Jamie Fallon

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.

In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.

No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.

When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).

Related FAQs

1) What is Google Keyword Planner?

2) What are the benefits of using Google Keyword Planner for SEO?

3) How to use Google Keyword Planner for SEO?

Now that we know what Google Keyword Planner is and why it’s so important for SEO, let’s take a look at how to use it effectively. The first step is to create a free account on the AdWords platform (if you don’t already have one). Once you’re logged in, click on the tool icon in the top navigation bar and select “Keyword Planner” from the drop-down menu. On the next page, you will be presented with two options: “Find new keywords” and “Get search volume and forecasts.” For our purposes, we will select the first option. On the next page, you will be able to enter a keyword or phrase into the “Your product or service” field. You can also enter your website URL here if you want Keyword Planner to generate keyword ideas based on your site’s content. Once you’ve entered your keyword(s), click on the “Get ideas” button. Keyword Planner will then generate a list of keyword ideas, along with related information such as monthly search volume, competition level, and suggested bid amount. You can use this information to help you to identify profitable keywords to target on your website or blog.

4) What are some alternatives to Google Keyword Planner?

Although Google Keyword Planner is the most popular keyword research tool, there are a few alternatives that you might want to consider, depending on your needs. For example, if you’re looking for a more comprehensive suite of tools, you might want to sign up for a paid account with a platform like Moz or SEMrush. These platforms offer additional features such as keyword tracking and ranking data that can be very useful for SEO purposes. Additionally, there are a few free keyword research tools available, such as Ubersuggest and Answer the Public. These tools can be helpful if you’re just getting started with keyword research and don’t want to invest in a paid platform right away.

5) How often should I use Google Keyword Planner?

There is no set answer to this question, as the frequency with which you use Google Keyword Planner will depend on your needs and goals. If you’re just starting out with SEO, you might want to use the tool to research keywords on a weekly basis, in order to keep track of your progress and identify new opportunities. However, if you’re already familiar with the basics of keyword research and are actively working on an SEO campaign, you might find that using the tool on a daily or even hourly basis makes more sense. Ultimately, it’s up to you to decide how often to use the tool, based on your needs and goals.

6) What is the best time of day to use Google Keyword Planner?

There is no definitive answer to this question, as the best time of day to use Google Keyword Planner will depend on your particular needs and goals. However, some experts recommend using the tool during off-peak hours, such as late at night or early in the morning, in order to avoid any potential slowdown that might occur during peak traffic times. Additionally, it’s important to keep in mind that the data generated by Keyword Planner is based on global search volume, so you might want to take into account the time difference if you’re targeting a specific region.

7) What is the difference between "Broad match" and "Exact match" on Google Keyword Planner?

When you’re researching keywords on Google Keyword Planner, you have the option to select either “Broad match” or “Exact match.” Broad match will return results for any keyword that includes your specified term, while exact match will only return results for keywords that are an exact match for your specified term. For example, if you enter the keyword “red shoes” into Google Keyword Planner, a broad match search will return results for keywords such as “red high heels,” “ladies red shoes,” and “red shoes size 7.” An exact match search, on the other hand, will only return results for the keyword “red shoes.”

8) What is the difference between "Search volume" and "Competition" on Google Keyword

lanner? Search volume refers to the average number of searches that are performed for a particular keyword over the course of a month. Competition, on the other hand, is a measure of how many advertisers are bidding on a particular keyword. The competition level is based on a scale of 0-1, with 0 being the lowest level of competition and 1 being the highest. Generally speaking, keywords with a high search volume and low competition are more likely to be profitable than keywords with a low search volume and high competition.

9) What are some of the best practices for using Google Keyword Planner?

Some of the best practices for using Google Keyword Planner include setting realistic goals, focusing on long-tail keywords, and using negative keywords to filter out irrelevant results. Additionally, it’s important to keep in mind that the data generated by Keyword Planner is only an estimate, so you should always supplement your research with other data sources.

10) What are some of the common mistakes people make when using Google Keyword Planner?

Some of the most common mistakes people make when using Google Keyword Planner include failing to set realistic goals, targeting too many keywords at once, and relying too heavily on the tool. Additionally, it’s important to remember that the data generated by Keyword Planner is only an estimate, so you should always supplement your research with other data sources.

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What is Google Keyword Planner in SEO?