Click here for our complete SEO glossary.
What is Google Bowling in SEO? You may have heard the term before, but what does it mean? And more importantly, should you be worried about it? In this post, we’ll explore what Google Bowling is and how you can protect yourself from it. Read on to learn more!
What is Google Bowling in SEO?
Google Bowling is a tactic used by some black hat SEOs to try and take down their competition. The idea is to spam their website with low-quality links in an attempt to get Google to penalize them. This can be done by buying links, leaving comments on forums and blogs, or even creating entire websites dedicated to linking to the target site.
How do you perform a Google Bowling attack?
There are many ways to go about this, but the most common is to buy links from sites that are known to sell them. These links will usually have little relevance to the target site and will often be from low-quality websites. Another way to do this is to leave comments on forums and blog posts with links back to the target site. These comments will often be spammy and off-topic, and the links will usually be nofollowed so they don’t actually help the target site’s SEO.
What are the dangers of Google Bowling?
The main danger of Google Bowling is that it can actually work. If enough low-quality links are pointing to a website, Google may decide to penalize it. This could result in the site being pushed down in the search results, which can lead to a significant drop in traffic. Additionally, even if the attack doesn’t succeed in getting the site penalized, it can still waste a lot of time and money for the target site’s owner as they try to clean up the mess.
Google Bowling is a dangerous tactic that can have serious consequences for the target website. If you think you may be under attack, it’s important to take action quickly and try to remove the links pointing to your site. If you’re worried about being attacked, the best defense is to build up a strong link profile with high-quality links from relevant websites. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).