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What is gated content? Most people have heard the term, but might not know exactly what it means. Gated content is any content that is hidden behind a gate, or login form, that requires users to input their contact information before they can view the content. In SEO terms, gated content is any content that you create in order to get leads.
The benefits of using gated content are many. First and foremost, gated content allows you to capture leads from your website visitors. You can then use this information to follow up with them via email or other marketing channels. Additionally, gated content can help you build your email list and increase your website traffic.
How can you use gated content in your SEO strategy? There are several ways:
1) Offer a free report or white paper in exchange for contact information. This is one of the most common types of gated content.
2) Create a membership site that requires registration before users can access the contents.
3) Hide portions of your website behind a login form so that only registered users can see them.
4) Use pop-ups or other forms to capture visitor contact information before they leave your website
What is gated content?
Gated content is any content that requires users to input their contact information before they can view the content. In SEO terms, gated content is any content that you create in order to get leads.
What are the benefits of gated content?
The benefits of using gated content are many. First and foremost, gated content allows you to capture leads from your website visitors. You can then use this information to follow up with them via email or other marketing channels. Additionally, gated content can help you build your email list and increase your website traffic.
How can you use gated content in your SEO strategy?
There are several ways:
1) Offer a free report or white paper in exchange for contact information. This is one of the most common types of gated content.
2) Create a membership site that requires registration before users can access the contents.
3) Hide portions of your website behind a login form so that only registered users can see them.
4) Use pop-ups or other forms to capture visitor contact information before they leave your website.
Conclusion
Gated content is an effective way to capture leads and increase your website traffic. There are several ways to gate your content, so consider which method would be best for your business goals. Experiment with different types of gated content to see what works best for you and your audience.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
