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What is findability in SEO? And why should you care?
If you’re running a business, or are involved in online marketing, then you need to know what findability is and how to make your website as findable as possible.
But what is SEO? What factors influence findability? How can you improve findability for your website?
Keep reading to learn everything you need to know about findability in SEO.
What is findability in SEO?
In simple terms, findability is how easily people can find your website when they’re searching online.
If your website is easy to find, that means it’s ranking highly in search engine results pages (SERPs). And if it’s ranking highly in SERPs, that means more people are going to see it and visit it.
So, ultimately, findability is about getting more traffic to your website.
What factors influence findability?
There are a number of factors that influence how easily people can find your website. These include:
– The quality of your content: If you have high-quality, well-written content on your website, then people are more likely to want to read it. And if people are reading it, that means they’re spending more time on your site.
– The number of inbound links: If other websites are linking to your website, that’s a good sign. It means they think your site is worth linking to. And the more inbound links you have, the higher your website will rank in SERPs.
– Your social media presence: If you’re active on social media, that can also help with findability. That’s because when people search for you on social media, they’ll be able to find your website easily.
How can you improve findability for your website?
There are a few things you can do to improve findability for your website. These include:
– Optimizing your website for search engines: This means making sure your website is using the right keywords and phrases, and that it’s structured in a way that makes it easy for search engines to find and index your content.
– Creating high-quality content: As we mentioned before, the better your content is, the more likely people are to want to read it. So make sure you’re writing well- researched, well-written articles that are relevant to your audience.
– Building links: As we mentioned before, inbound links are a good way to improve your website’s ranking in SERPs. So try to get other websites to link to your site. You can do this by guest blogging, or by participating in forums and discussion groups.
– Being active on social media: As we mentioned before, social media can be a great way to improve findability. So make sure you’re active on all the major social networks, and that you’re regularly sharing links to your website.
Conclusion
Findability is important if you want people to be able to find your website easily. There are a number of factors that influence findability, including the quality of your content, the number of inbound links, and your social media presence. And there are a few things you can do to improve findability for your website, such as optimizing it for search engines, creating high-quality content, building links, and being active on social media.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
