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What is faceted navigation in SEO? It’s a question that has been on the minds of many site owners and SEOs lately, as this relatively new development in web design becomes more popular. But what exactly is faceted navigation, and why should you care?
Faceted navigation is a type of website design that uses filters to help users narrow down their search results. For example, if you were looking for a pair of shoes on a site with faceted navigation, you might start by selecting the color, then the style, then the size. As you select different criteria, the list of results changes to show only shoes that match your chosen criteria.
This type of design can be very helpful for users who are looking for something specific, but it can also cause problems for sites that want to rank well in search engines. In this post, we’ll explain what faceted navigation is and how it impacts SEO. We’ll also offer some tips on how you can use faceted navigation to improve your site’s SEO performance.
What is faceted navigation in SEO?
How does faceted navigation impact SEO?
Can faceted navigation improve my site’s SEO?
Conclusion
Faceted navigation is a type of website design that uses filters to help users narrow down their search results. For example, if you were looking for a pair of shoes on a site with faceted navigation, you might start by selecting the color, then the style, then the size. As you select different criteria, the list of results changes to show only shoes that match your chosen criteria.
This type of design can be very helpful for users who are looking for something specific, but it can also cause problems for sites that want to rank well in search engines. In this post, we’ll explain what faceted navigation is and how it impacts SEO. We’ll also offer some tips on how you can use faceted navigation to improve your site’s SEO performance.
Faceted navigation is a type of website design that uses filters to help users narrow down their search results. For example, if you were looking for a pair of shoes on a site with faceted navigation, you might start by selecting the color, then the style, then the size. As you select different criteria, the list of results changes to show only shoes that match your chosen criteria.
This type of design can be very helpful for users who are looking for something specific, but it can also cause problems for sites that want to rank well in search engines. In this post, we’ll explain what faceted navigation is and how it impacts SEO. We’ll also offer some tips on how you can use faceted navigation to improve your site’s SEO performance.
1. What is faceted navigation in SEO?
Faceted navigation is a type of website design that uses filters to help users narrow down their search results. For example, if you were looking for a pair of shoes on a site with faceted navigation, you might start by selecting the color, then the style, then the size. As you select different criteria, the list of results changes to show only shoes that match your chosen criteria.
2. How does faceted navigation impact SEO?
Faceted navigation can have a negative impact on SEO because it can create duplicate content. When a user applies different filters to the same search, they may end up with different results that contain the same or similar content. This can confuse search engines and make it difficult for them to determine which version of the content is most relevant to the user’s query.
3. Can faceted navigation improve my site’s SEO?
While faceted navigation can cause problems for SEO, it can also be used to improve a site’s ranking if it’s implemented correctly. If you’re using faceted navigation on your site, make sure to use canonical tags to avoid duplicate content issues. You should also consider using noindex tags on your faceted navigation pages to prevent them from being indexed by search engines.
4. Conclusion
Faceted navigation can be a useful tool for site visitors, but it’s important to understand how it works and how it can impact your site’s SEO before implementing it. By using canonical tags and noindex tags, you can help ensure that your faceted navigation pages don’t hurt your site’s ranking in search engines.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
