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What is exact match anchor text in SEO? And why should you care?
If you’re not sure what exactly anchor text is, or how it can help your SEO, then you’re in for a treat. In this post, we’ll explain everything you need to know about exact match anchor text and how to use it to improve your website’s search engine ranking.
Read on to learn more!
1. What is exact match anchor text?
Anchor text is the text that appears on a web page that links to another web page. The anchor text usually appears as blue underlined text, which clicking on takes you to the linked page.
Exact match anchor text is when the anchor text exactly matches the keyword that you’re targeting for that particular page.
For example, if you’re trying to rank for the keyword “blue widgets”, then your exact match anchor text would be “blue widgets”.
2. What are the benefits of using exact match anchor text?
There are several benefits of using exact match anchor text, including:
– Helps improve your click-through rate: If people see that your anchor text exactly matches the keyword they’re searching for, they’re more likely to click on your link.
– Helps improve your search engine ranking: Search engines use anchor text as a ranking signal, so if you’re using exact match anchor text, you’re more likely to rank for that keyword.
– Helps build relevance: Exact match anchor text helps show search engines that your page is relevant for that particular keyword.
3. How can you use exact match anchor text to improve your SEO?
There are several ways you can use exact match anchor text to improve your SEO, including:
– Use it in your internal links: If you have a page on your website that’s about “blue widgets”, then make sure to use exact match anchor text when linking to that page from other pages on your site.
– Use it in your external links: When you’re building links to your website, try to use exact match anchor text whenever possible. For example, if you’re writing a guest post for a blog about “blue widgets”, then make sure to use “blue widgets” as your anchor text when linking back to your website.
– Use it in your social media profiles: When you’re filling out your social media profiles (such as on Twitter or Facebook), make sure to include exact match anchor text for any keywords you’re trying to rank for.
4. Conclusion
Exact match anchor text is a valuable tool that can help improve your click-through rate, search engine ranking, and relevance. Make sure to use it in your internal and external links, as well as in your social media profiles.
By following these tips, you can improve your SEO and website traffic in no time!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).