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What is exact match anchor text in SEO? — Acorn Content Creation

What is exact match anchor text in SEO?

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What is exact match anchor text in SEO? And why should you care?

If you’re not sure what exactly anchor text is, or how it can help your SEO, then you’re in for a treat. In this post, we’ll explain everything you need to know about exact match anchor text and how to use it to improve your website’s search engine ranking.

Read on to learn more!

1. What is exact match anchor text?

Anchor text is the text that appears on a web page that links to another web page. The anchor text usually appears as blue underlined text, which clicking on takes you to the linked page.

Exact match anchor text is when the anchor text exactly matches the keyword that you’re targeting for that particular page.

For example, if you’re trying to rank for the keyword “blue widgets”, then your exact match anchor text would be “blue widgets”.

2. What are the benefits of using exact match anchor text?

There are several benefits of using exact match anchor text, including:

– Helps improve your click-through rate: If people see that your anchor text exactly matches the keyword they’re searching for, they’re more likely to click on your link.

– Helps improve your search engine ranking: Search engines use anchor text as a ranking signal, so if you’re using exact match anchor text, you’re more likely to rank for that keyword.

– Helps build relevance: Exact match anchor text helps show search engines that your page is relevant for that particular keyword.

3. How can you use exact match anchor text to improve your SEO?

There are several ways you can use exact match anchor text to improve your SEO, including:

– Use it in your internal links: If you have a page on your website that’s about “blue widgets”, then make sure to use exact match anchor text when linking to that page from other pages on your site.

– Use it in your external links: When you’re building links to your website, try to use exact match anchor text whenever possible. For example, if you’re writing a guest post for a blog about “blue widgets”, then make sure to use “blue widgets” as your anchor text when linking back to your website.

– Use it in your social media profiles: When you’re filling out your social media profiles (such as on Twitter or Facebook), make sure to include exact match anchor text for any keywords you’re trying to rank for.

4. Conclusion

Exact match anchor text is a valuable tool that can help improve your click-through rate, search engine ranking, and relevance. Make sure to use it in your internal and external links, as well as in your social media profiles.

By following these tips, you can improve your SEO and website traffic in no time!

 

 

Related FAQs

Partial match anchor text is when the anchor text includes the keyword but doesn’t exactly match it. For example, if you’re trying to rank for the keyword “blue widgets”, then a partial match anchor text could be “widgets that are blue”.
Broad match anchor text is when the anchor text is related to the keyword but isn’t an exact match. For example, if you’re trying to rank for the keyword “blue widgets”, then a broad match anchor text could be “buy widgets here”.
There’s no hard and fast rule, but a good general guideline is to use exact match anchor text around 20-30% of the time.
It’s possible. If you use exact match anchor text too often, it can come across as spammy and search engines may penalize you for it.
No. You should mix things up and use a variety of different anchor texts, including partial match and broad match.
In addition to the benefits mentioned above, exact match anchor text can also help you track your progress and see which keywords are working for you.
In addition to the ways mentioned above, you can also use exact match anchor text in your website’s navigation and in the alt text of images.
A good rule of thumb is to use it in moderation. If you’re constantly using exact match anchor text, it’s going to look spammy and search engines may penalize you for it.
You don’t have to use exact match anchor text, but it can be beneficial if you’re trying to rank for a particular keyword.
The main downside is that it can look spammy if you use it too much. Make sure to mix things up and use a variety of different anchor texts.

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