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What is SEO? What does it stand for? How can it help your website rank higher in search engine results pages (SERPs)? If you don’t know the answers to these questions, you’re not alone. In fact, most people have a limited understanding of SEO and what it can do for their website.
But that’s all about to change. In this post, we will explore the topic of evergreen content in SEO and its benefits for your website. We will also provide tips on how to create evergreen content that will keep your website ranking high no matter what changes Google makes to its algorithm. So read on and learn everything you need to know about evergreen content in SEO!
What is evergreen content?
Evergreen content is defined as “content that remains relevant and useful over time.” In other words, it’s the kind of content that you can come back to time and time again and still get value from it.
This is in contrast to “timely” or “newsjacking” content, which is only relevant for a short period of time before it becomes outdated. An example of this would be a blog post about a new product release from Apple. While that post might be popular for a few weeks after the release, it will quickly become less relevant as new products are announced and released.
On the other hand, an evergreen piece of content will always be relevant, regardless of when it was published. An example of this would be a post about the benefits of meditation. This topic will always be relevant, no matter what else is going on in the world.
What are the benefits of using evergreen content?
There are many benefits of using evergreen content on your website, including:
-It can help you attract organic traffic: Evergreen content is more likely to rank high in SERPs over time, which means it can help you attract organic traffic to your website.
-It builds trust with your audience: If you regularly publish helpful and informative evergreen content, your audience will begin to trust you as a source of reliable information.
-It can be repurposed: Evergreen content can be easily repurposed into other formats, such as infographics, ebooks, and email newsletters. This allows you to get even more value out of your original content.
-It has a longer shelf life: Timely content has a short shelf life and quickly becomes outdated. On the other hand, evergreen content can be relevant for years to come. This means that your evergreen content will continue to generate traffic and leads long after it’s been published.
How can you create evergreen content for your website?
Now that we’ve covered what evergreen content is and its benefits, let’s look at how you can create evergreen content for your website.
When creating evergreen content, it’s important to keep the following tips in mind:
-Pick a timeless topic: The first step is to choose a topic that will always be relevant, regardless of what else is going on in the world. To do this, try to think about topics that are related to your niche or industry that would be helpful for your audience.
-Do your research: Once you’ve chosen a topic, it’s time to do your research and gather information from reliable sources. This will help you create a well-rounded and informative piece of content.
-Use keyword research: Use keyword research to find popular keywords that you can include in your content. This will help your content rank high in SERPs and attract organic traffic to your website.
-Format your content: Be sure to format your content in an easy-to-read way. Use short paragraphs, subheadings, and bullet points to make your content more skimmable.
-Include images and videos: People are more likely to engage with content that includes visuals. So be sure to include images and videos in your evergreen content to capture attention and keep people engaged.
Conclusion
Evergreen content is a valuable tool for SEO because it helps you attract organic traffic, build trust with your audience, and generate leads over time. If you want
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
