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What do SEO and ecommerce have in common? A lot more than you might think at first glance. In fact, if you’re running an online store, it’s absolutely essential to understand how SEO works and how to optimize your site for search engines. But what is ecommerce, exactly?
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Read on to find out! In this post, we’ll explore the basics of SEO and ecommerce and discuss how they work together to power your online store. By the end, you’ll understand why it’s so important to focus on both areas and know where to go for more information.
1. What is ecommerce?
Ecommerce, or electronic commerce, refers to the buying and selling of goods and services online. This can be done through a variety of platforms, including websites, mobile apps, and marketplaces. There are many different types of ecommerce businesses, but they all have one thing in common: they use the internet to conduct transactions.
What is SEO?
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This is done by optimizing the website for certain keywords or phrases that potential customers are likely to search for. SEO can be used to improve the organic (unpaid) search results of a website, or it can be used in conjunction with paid advertising to improve the visibility of a website.
How do they work together?
SEO and ecommerce go hand-in-hand because they both focus on driving traffic to a website. However, SEO is more concerned with organic, or unpaid, traffic while ecommerce is more concerned with paid traffic. That said, both SEO and ecommerce are important for any online business.
SEO can be used to improve the visibility of an online store in search engine results pages, which will ultimately lead to more traffic. This is done by optimizing the website for certain keywords or phrases that potential customers are likely to search for. In addition, SEO can also be used to improve the usability of a website, which will make it easier for customers to find the products they’re looking for and purchase them.
Ecommerce, on the other hand, is more concerned with driving paid traffic to a website. This can be done through a variety of platforms, including paid search ads, display ads, and retargeting ads. Ecommerce businesses can also use email marketing and social media marketing to drive traffic to their websites.
Conclusion
SEO and ecommerce are two important pieces of the puzzle when it comes to running a successful online business. SEO is essential for improving the visibility of your website in search engine results pages, which will ultimately lead to more traffic. Ecommerce is essential for driving paid traffic to your website. Both SEO and ecommerce are important for any online business, so it’s important to focus on both areas.
If you’re looking for more information on SEO and ecommerce, be sure to check out our blog. We have a wealth of resources on both topics that can help you drive traffic and sales to your online store. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
