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What is E-A-T (expertise/authority/trustworthiness)? You may have heard this term before, but what does it actually mean? How does it impact SEO? And what are some ways to improve E-A-T?
These are all valid questions that we will aim to answer in this post. But first, let’s take a step back and explore the topic a little further. What is E-A-T, exactly? Simply put, E-A-T refers to a website’s expertise, authority and trustworthiness. In other words, how credible and trustworthy is the information on the site?
1. What is E-A-T (expertise/authority/trustworthiness)?
E-A-T is an acronym that stands for Expertise, Authority, and Trustworthiness. This term was coined by Google, and it’s used to describe the quality of a website’s content. In order to have good E-A-T, your website must be an expert in its field, have a strong reputation, and be seen as trustworthy by both users and search engines.
2. How does E-A-T impact SEO?
Google has stated that E-A-T is a major ranking factor in their algorithm. This means that if your website has strong E-A-T, you’re more likely to rank higher in search results. Conversely, if your website has weak E-A-T, you’re more likely to be buried in the search results.
3. What are some ways to improve E-A-T?
There are a few things you can do to improve your website’s E-A-T:
• Publish high-quality content: This is the most important thing you can do to improve your E-A-T. Your content must be well researched, well written, and relevant to your audience.
• Get involved in your industry: Show that you’re an expert in your field by writing guest posts, speaking at conferences, or contributing to other websites.
• Build links from high-quality websites: Links from high-quality websites will not only help improve your website’s E-A-T, but they’ll also help improve your search engine ranking.
• Make sure your website is trustworthy: Your website should have a clean and professional design, and it should be free of grammatical and spelling errors. You should also make sure that your privacy policy and contact information are up to date.
• Monitor your online reputation: Keep an eye on what people are saying about you online, and address any negative issues as quickly as possible.
By following these tips, you can improve your website’s E-A-T and, as a result, improve your search engine ranking.
4. Conclusion
In conclusion, E-A-T is a major ranking factor in Google’s algorithm. It stands for Expertise, Authority, and Trustworthiness, and it refers to the quality of a website’s content. To improve your website’s E-A-T, you should publish high-quality content, get involved in your industry, build links from high-quality websites, make sure your website is trustworthy, and monitor your online reputation. By following these tips, you can improve your search engine ranking and attract more visitors to your website.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
